The Role
Designs and improves AI-powered content production workflows from research through delivery. Creates and edits content across formats, develops prompts, templates, agents, evaluation criteria, and editorial guardrails, and evaluates AI-generated content for accuracy, originality, bias, and brand alignment. Conducts research, interviews experts, applies SEO and analytics insights, tests emerging AI tools, documents best practices, manages multiple client projects, and collaborates with content and digital PR teams.
Summary Generated by Built In
The Role
Wpromote x Giant Spoon is looking for a Content Engineer to design, build, and continuously improve the AI-powered systems behind modern content production. This is not a traditional copywriter role. You’ll report to the Associate Director of Content Operations and help clients create better content faster by bringing together human judgment, brand intelligence, performance insights, and modern AI-powered workflows.
You’ll own the systems that move content from initial insight through final delivery. You will design, build, test, document, and continuously improve AI-powered production workflows that enable our teams to create high-quality content at scale. You’ll work across a diverse portfolio of clients and industries, quickly learning new audiences, business models, brand voices, and regulatory considerations.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Designing end-to-end AI-powered content production workflows spanning research, ideation, strategy inputs, briefing, drafting, optimization, editing, quality assurance, repurposing, and delivery
- Owning the development of content across a portfolio of approximately 1–6 clients across a range of industries, depending on account scope, while working closely with Content Marketing and Digital PR managers to translate business goals, audience insights, and channel strategies into clear, compelling work
- Writing and editing across formats, including website and landing-page copy, articles, thought leadership, campaign concepts, email, social, paid media, scripts, sales enablement, and other digital experiences
- Learning and applying each client’s positioning, brand guidelines, tone, voice, terminology, and editorial standards with a high degree of accuracy
- Building reusable prompt libraries, templates, agents, evaluation criteria, and editorial guardrails that improve speed, consistency, and quality across accounts
- Evaluating AI-generated work for accuracy, originality, relevance, bias, brand alignment, and editorial quality before it reaches a client or audience
- Conducting research, interviewing subject-matter experts, verifying claims, and transforming complex information into accessible, persuasive content
- Identifying friction in the content-production process and developing practical solutions that make the team faster and more effective
- Testing emerging AI models and content technologies, documenting what works, and helping establish responsible best practices across the organization
- Managing multiple projects and competing priorities in a fast-paced agency, consultancy, publishing, or in-house marketing environment
You Must Have
- 2-3 years of experience in copywriting, content marketing, editorial, content strategy, or a related creative discipline
- A portfolio demonstrating strong writing and editing across multiple formats, audiences, brand voices, or industries
- Exceptional command of language, structure, grammar, storytelling, and persuasive communication
- Working knowledge of established editorial standards and style guides, with strong fact-checking and quality-control instincts
- Hands-on experience using generative AI throughout the content-development process—not simply for one-off drafting
- The ability to explain how you prompt, evaluate, edit, and improve AI-assisted work, including where human judgment must take over
- Experience building and working with custom AI assistants, lightweight agents, automated content workflows, and evaluation frameworks using platforms such as ChatGPT, Claude, Perplexity, Profound, or similar AI and LLM-based tools, including developing custom instructions, prompts, workflows, and quality-control processes
- Working familiarity with analytics, SEO, keyword research, and social listening platforms, including tools such as
- Google Analytics, Google Search Console, Semrush, and Hootsuite, and the ability to translate performance data and audience insights into stronger content
- Strong working knowledge in creating repeatable content workflows, templates, prompt systems, or other tools that improve quality and production efficiency
- Strong client-facing communication, presentation, collaboration, and feedback-management skills
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 2-3 years of experience in copywriting, content marketing, editorial, content strategy, or a related creative discipline
- Portfolio demonstrating strong writing and editing across multiple formats, audiences, brand voices, or industries
- Exceptional command of language, structure, grammar, storytelling, and persuasive communication
- Working knowledge of established editorial standards and style guides
- Strong fact-checking and quality-control instincts
- Hands-on experience using generative AI throughout the content-development process
- Ability to explain prompting, evaluating, editing, and improving AI-assisted work, including when human judgment is needed
- Experience building and using custom AI assistants, lightweight agents, automated content workflows, and evaluation frameworks
- Experience with AI and LLM-based tools such as ChatGPT, Claude, Perplexity, Profound, or similar platforms
- Experience developing custom instructions, prompts, workflows, and quality-control processes
- Working familiarity with analytics, SEO, keyword research, and social listening platforms
- Experience with tools such as Google Analytics, Google Search Console, Semrush, and Hootsuite
- Strong working knowledge of repeatable content workflows, templates, prompt systems, or tools that improve quality and production efficiency
- Strong client-facing communication, presentation, collaboration, and feedback-management skills
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
