The Role
The GTM Content Enablement Specialist develops training materials and resources, manages content libraries, and analyzes content effectiveness to support sales and customer success teams.
Summary Generated by Built In
SafetyCulture is an Australian-based, international tech scale-up. We create SaaS solutions that empower front line workers to drive operational excellence and take ownership of their safety and wellbeing.
The SC app was launched in 2012 to solve a global problem. Reduce workplace injuries and help frontline workers get home safely to their families. Fast forward 7 years, and we have hundreds of thousands of workers in over 150 countries using our platform, conducting millions of inspections every month. We’re excited to have a largely untapped global market and ambitious goals to reach 100 million workers. We’re looking for talented and mission-driven people to drive that growth.
The Role
The GTM Content Enablement Specialist exists to equip SafetyCulture’s sales, customer success, and field teams with the content, knowledge, and tools they need to sell effectively and deliver value to customers. This role translates complex product information into simple, impactful resources that drive revenue growth, customer adoption, and team productivity.
What you'll be doing
- Develop, manage, and optimize enablement content such as playbooks, training decks, customer-facing presentations, ROI tools, and FAQs.
- Partner with Product Marketing to create training materials and demos for product launches and updates.
- Design and deliver onboarding and ongoing training programs for GTM teams, ensuring alignment with methodologies like MEDDPICC.
- Manage content libraries (Confluence, Highspot, Gong), ensuring information is accessible, accurate, and up-to-date.
- Track and analyze usage and effectiveness of content, using data to inform improvements and identify gaps.
- Collaborate across GTM, Marketing, Enablement, and Revenue Operations to align enablement content with business priorities and go-to-market strategies.
About you
- 2+ years in sales enablement, content enablement, product marketing, or similar GTM-focused roles.
- Strong written and verbal communication skills, with the ability to simplify technical concepts into clear, compelling content.
- Experience in B2B SaaS environments with exposure to product launches and sales enablement.
- Proficiency with enablement and knowledge tools such as Confluence, Highspot, Gong, and CRM systems.
- Structured, organized, and detail-oriented with the ability to manage multiple projects and stakeholders.
- Collaborative mindset: thrives in cross-functional settings and adapts well to feedback.
- Data-driven approach with the ability to measure and improve content adoption and impact.
Location
We are located on the 27th Floor SM Aura Office Tower, 26th Street corner McKinley Parkway, Bonifacio Global City, Taguig City. Situated in the heart of the premier business district of Manila, a variety of malls, restaurants, cafes, and fast food joints are easily accessible and within walking distance from our office.
Check out our Facebook and Instagram pages to get a glimpse of the SafetyCulture life!
The Company
SafetyCulture is a customer and product-driven company with an ambitious mission: empower front line workers to drive operational excellence and take ownership of their safety and wellbeing. The company started in Townsville, our HQ is in Sydney, and we have offices in Kansas City, Manchester, Amsterdam and Manila.
Our first product, the SC app, is a mobile platform that helps teams around the world carry out inspections and spot issues quickly and easily. The knock-on effects are huge: by surfacing exactly what matters, people in teams can act to improve their business, raising their game, again and again. From boutique hotels to space exploration companies, millions are discovering the positive impact this app can have on their teams and performance every day. Today there are more than 25,000 companies that pay for our products, carrying out millions of inspections per month.
This is an exciting time in SafetyCulture’s history. We now have roughly 400 mission-obsessed people driving outcomes for our customers. We have a strong senior leadership team with experience taking start-ups through the critical scale-up phase. We’ve raised more than $150 million in funding, which will be used to evolve the product into an alerts platform for distributed teams, and expansion into insurance, sensors and IoT, and telematics for fleets. The goal is to have 100 million people using our products every day.
At SafetyCulture, we respect and appreciate what makes each of our team members different in terms of gender, age, ethnicity, religion, disability or sexual orientation. We unite to support one another as allies and we take deliberate steps to ensure that our people feel like they belong and can thrive at work each day.
You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.
Top Skills
Confluence
Crm Systems
Gong
Highspot
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The Company
What We Do
SafetyCulture is a global technology company that puts the power of continuous improvement into everyone's hands. Our operations platform unlocks the power of observation at scale, giving leaders visibility and workers a voice in driving quality, efficiency, and safety improvements.
More than 60,000 customers use our operations platform to perform checks, train staff, report issues, and automate tasks. In doing so, we drive processes that help businesses get better every day.
Recent analysis by Forrester found that our flagship products provide a 214% return on investment for customers, and USD $3.6M in cost savings from operational improvements.
From top Australian ASX-listed grocer and retailer Coles and American aviation giant JetBlue, to Europe’s largest hospitality multi-national Accor, our operations platform is helping teams in every industry.
