Content Strategist

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role
We’re hiring a Content Strategist to lead the development and management of patient-facing materials across multiple channels. This role will be responsible for planning, writing, and organizing educational content that helps patients understand and navigate their care. You’ll work with clinical, product, and support teams to identify common questions, create helpful resources, and maintain them over time.

You’ll also help manage the production of content using internal and external collaborators like video editors, copywriters, and medical experts. Occasionally, you may also create internal training or reference materials to help team members stay aligned on care guidelines, product updates, or communication best practices.

Seniority level: Mid level

Responsibilities

• Plan and manage educational content across platforms like Intercom, YouTube, our Help Center, and email

• Write, edit, and maintain patient-facing materials such as video scripts, onboarding content, eBooks, and articles

• Identify content needs by reviewing patient questions, support conversations, and product features

• Ensure content is accurate, clear, concise, and up-to-date

• Collaborate with internal teams and outside contributors to produce high-quality content

• Own the strategy and roadmap for educational content across the patient journey

• Occasionally create or maintain internal documentation to support team training and alignment

Requirements

• Experience writing consumer-facing content

• Clear and concise writing style with an empathetic tone

• Strong content planning and organization skills

• Ability to manage projects across multiple stakeholders and timelines

• Familiarity with tools like Intercom, YouTube, Notion, CMS platforms, and video tools

• Bonus: experience working with medical or clinical teams

As full-time member of our team, you’ll enjoy:

• Flexible hours

• Work wherever you choose

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍

This company is affiliated for recruitment efforts. Each entity maintains operational independence, and no personal data is shared between them except as necessary for coordinated recruitment activities. Both teams are committed to protecting applicant privacy and ensuring a respectful, transparent hiring process.

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.