Content Editor- Region South Europe- - Barcelona - Permanent local contract- Apply by 5 May
Company Description
WHAT YOU’LL DO
As a Content Editor for region South Europe, you will be responsible for the creation of local content in email, push and hm.com in all countries included (FR, BE, ES, PT and IT), you will plan, create and execute content to add customer value, a strong brand image and ensuring customer relevance for all local activities - with the aim to drive traffic and engagement as well as new customers to H&M.
Your key responsibilities include:
CONTENT CREATION
- Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities
- Closely collaborate with Media leads and Digital team to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice.
- Based on global guidelines, templates and brand identity, create master briefs for email and push for all local activities (full price & deals). This includes writing master copy in English, securing assortment selection and composing layouts in existing templates.
CONTENT COORDINATION
- Brief & coordinate with other teams and team members to execute translations, localizing and publishing of local content
- Coordinate with the Global Media team to ensure that the latest guidelines and templates are used
ANALYSIS & FOLLOW UP
- Create variations of copy and content to enable AB tests in email, push and hm.com
- Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format
- Share content insights & learnings with local, regional and global teams
CUSTOMER TARGETING
- Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way
- Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs
WHO YOU’LL WORK WITH
You will be part of the Customer Activation team within the Omni Sales Team, collaborating closely with:
- Global Content Producer teams for global projects and guidelines.
- Regional Digital, Media and Insights teams for local activations and promotions.
WHO YOU ARE
We are looking for people with:
- Marketing or Creative copy/Design degree –or working experience in content editor roles in agency or client side (preferably within fashion) - “creative roles or awareness of the digital fashion industry”
- Experience from coordinating with many stakeholders and teams
- Visual eye for composing content storytelling and assets according to tone of voice, brand guidelines and templates
- Good understanding of content in digital channels such as email, push and websites
- Good knowledge of working in creative tools, CMS and MS Office package
- Excellent English in speaking and writing.
And people who are:
- Passionate about fashion, content production and with knowledge of technical vocabulary.
- Structured, organized, and efficient, while also being creative.
- Analytical and insights-driven, with the ability to track performance and optimize content strategies.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program (HIP) – a global program rewarding long-term dedication.
- Development Opportunities: Access to career growth within the H&M Group, with opportunities both locally and internationally
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
