As the Media Director, Content you are responsible for the coordination, management, leadership and evolution of the media content strategy across various platforms for a group of Critical Mass’ accounts. This includes, but is not limited to, coordinating the contracting, creative ideation (in partnership with the media partner and clients), talent, pre-pro and post-pro, onsite logistics and reporting to ensure these programs maximize the client business / marketing objectives. Your role is both strategic oversight and tactical. The ideal candidate is passionate about creating engaging, high-quality content that aligns with brand objectives and resonates with our audience. This role requires excellent project management skills, a sharp eye for detail, and the ability to successfully collaborate across multiple parties.
You will:
- Content Strategy & Planning
- Develop and execute a comprehensive content strategy aligned with the company’s goals.
- Conduct market research to identify trends, audience preferences, and content gaps.
- Create project timelines that ensure consistent, timely content delivery.
- Content Creation & Optimization
- Oversee the production of content for mainly for media but collaborate with other channels to ensure all needs are met.
- Plan for, review and ensure all content adheres to brand voice, style, and quality standards.
- Route creative through all necessary parties, including but not limited to legal and clients
- Team Leadership & Collaboration
- Work across internal multiple teams (media planning, media investment, talent, creative, social) and media partners.
- Build relationships with clients and become their trusted "go to" resource for anything content within the media team.
- Performance Analysis & Reporting
- Track content performance metrics (e.g., traffic, engagement, conversions) using analytics tools.
- Present insights and recommendations to improve content effectiveness.
You have:
- Strong understanding of media landscape.
- Proven experience in content management.
- Experience in contracting and managing productions including pre-pro and post-pro work.
- Experience managing and ensuring adherence to a brand's identity.
- Comfortability with managing talent.
- Strong organizational and project management skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong interpersonal, written and verbal communication skills.
- Ability to multi-task and meet deadlines while paying attention to details.
- Ability to work effectively under stressful situations and time constraints.
- Ability to work effectively across functional groups or geographic offices.
- Good project management, planning and organizational skills.
- Ability to work independently, yet seek help when needed.
- Independent and able to work with minimal supervision while maintaining focus and productivity.
- Flexible and able to quickly adapt to new situations.
Nice-to-Haves: (Optional)
- Experience in and/or a solid understanding of the auto industry
What We Offer
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Six free therapy sessions through Therify
- Access to online services for families and new parents
- Hybrid work options
- Extensive winter holiday office closures
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Funding towards internal learning and development
- Enterprise-wide employee discounts
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:
Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement
This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$160,000—$170,000 USD
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
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