The Role
The Content Designer will oversee content frameworks and messaging across digital journeys, collaborating with teams to define content structure and documentation while adhering to compliance in a healthcare environment.
Summary Generated by Built In
We’re looking for a senior content designer who can decide how content works across complex digital journeys. This role is about organizing information, shaping user flows, and setting clear rules for how messaging shows up across web, app, email, and SMS—especially for enrollment, onboarding, troubleshooting, and ongoing support.
You’ll work closely with strategists, designers, analytics, and healthcare communications partners to turn business goals and user needs into clear, usable content structures. The core of this job is to define what content exists, where it lives, when it appears, and how teams should use it in a regulated healthcare environment.
What You'll Do
- Define content frameworks and messaging guidelines that support key journeys
- Design the information architecture
- Map content flows and decision logic
- Synthesize insights from analytics, existing research, stakeholder input, and support data to inform content decisions.
- Write and refine high-impact UX content where needed
- Define how longer-form content fits into journeys and brief the content for writers
- Partner with UX designers to shape flow, structure, and emphasis.
- Translate strategy and data insights into clear content requirements, specs, and playbooks.
- Create modular content models that allow messaging to be reused across channels and touchpoints.
- Document content standards, terminology, and governance so teams can implement and review efficiently.
- Define messaging Do’s and Don’ts and create frameworks that help content move smoothly through Medical, Legal, and Regulatory (MLR) review.
Who You Are
- You have 4-7 years of experience in content design, UX/content strategy, or product content roles.
- You’ve owned content structure and frameworks for real digital experiences
- You’re comfortable working at the system level: flows, modules, rules, and reuse.
- You can move between abstract thinking (frameworks, journeys) and practical detail (content specs, examples).
- You collaborate easily with designers, strategists, analytics, and engineering teams.
- You can handle high-level strategy presentations for stakeholders, but you are also ready to jump into Figma to write microcopy or fix a user flow.
- You communicate clearly, explain your reasoning, and help teams align around content decisions.
- You work independently and are comfortable navigating ambiguity.
- You’re confident creating clear documentation or decks to communicate frameworks and decisions.
- When needed, you can write copy or content yourself
Even Better If
- You have experience in healthcare, wellness, or other regulated industries.
- You have familiarity with compliance and review workflows (e.g., legal, regulatory, MLR).
Perks & Benefits
- In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
- 100% company funded health insurance, with dental and vision options
- Paid parental leave
- 401(k) plan to help save for your future
- Permanent remote work option
- Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend and quarterly employee appreciation gift
- One-time reimbursement for work from home equipment
- Monthly team bonding sessions
- Pre-tax commuter benefits
- The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.
Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.
Terra is also an equal-opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
Top Skills
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The Company
What We Do
We use the power of genuine human connection to create compelling marketing, execute complex projects, and drive results for brands across B2B and B2C industries. Our culture prioritizes a hyper-collaborative environment that synthesizes the talent of over 50 designers, developers, writers, and strategists around the world, transforming great ideas into award-winning experiences. Start conquering the digital terrain today.
