Content Designer

Posted 22 Days Ago
San Francisco, CA
Entry level
Design
The Role
The Content Designer role at Tangible involves writing compelling and effective marketing copy for websites, emails, and videos, aligning content with brand guidelines, collaborating with project teams, and optimizing existing content for improved conversion rates.
Summary Generated by Built In

Job Title: Content Designer

Work Schedule: We cannot guarantee a specific number of work hours per week; however, current estimates call for 20-30 hours a week. Your work schedule can be flexible, as long as you meet all job responsibilities and attend regular virtual meetings as needed during normal business hours.

Job Classification: Non-Exempt

This job reports to: Melissa Roberts Tims, Chief of Staff

Hourly Rate: $60-$90 / hour; rate is set based on experience and location



Tangible is a product marketing, product design, and design thinking agency. We solve complicated marketing and design problems for tech brands at every stage of growth. Our home office is in San Francisco, CA but we are remote by design, and have employees spread out across the country. Tangible hires part-time workers that usually work between 20-40 hours a week on project assignments for our clients. To learn more about what it’s like to work for Tangible, visit: https://tinyurl.com/join-the-tangible-team 



Content Designer

The role of content designer is a newly-defined one, and one that Tangible embraces fully. Tangible’s Content Designers are much more than copywriters, though they excel at writing compelling and engaging content. Content Designers think about the design behind the content with a focus on how to serve audiences the information they need, when they need it, and in a format they’ll understand. They closely collaborate with strategists and visual designers, and are comfortable working in Figma design files that bring their copy to life. 

Responsibilities include:

  • Writing compelling and effective concepts, marketing copy for websites, emails, video scripts and other assets that are informed by project goals and guardrails provided by strategists, producers, and clients
    • Delivering several copy iterations on a theme, or varied options for consideration
    • Punching up copy (headlines, online ad copy) for marketing purposes, to drive engagement in support of client goals: click-throughs, sales, and feature adoption
    • Aligning content with existing brand editorial guidelines, voice and tone guidelines, and messaging/content strategies
    • Optimizing existing live content — working alongside analysts and designers to identify opportunities to improve conversion through improved usability
  • Collaborating with the project team (creative and content strategists, account managers, visual designers) on:
    • Development of new messaging/content strategies
    • Defining project delivery methods, deliverables, and timelines 
  • Bringing a positive, inquisitive attitude to every assignment and demonstrating talents as a creative thinker and an expert in the craft of content development
  • Serving as an editorial resource on project assignments, reviewing copy for grammar, punctuation, client voice and tone; participating in QA efforts before assignments are completed



Skills & Abilities:

  • Experience writing marketing copy for websites, emails, ads, videos, or other online marketing efforts
  • Ability to write compelling content that adheres to client voice and tone guidelines
  • Experience writing for a variety of media and styles 
  • Strong relationship management, communication, and interpersonal skills
  • Strong collaboration skills – works effectively as part of a virtual team or in person
  • Can prioritize concurrent projects and manage time effectively
  • Self-starter who can work independently with minimal supervision
  • Thorough and organized, with outstanding attention to detail 
  • Quick learner who can pivot and adapt as client needs change
  • Willing to provide and receive constructive criticism and make changes based on feedback
  • Ability to keep sensitive client and agency information confidential at all times



Experience: 

  • Must have at least 3-5 years’ experience as a marketing copywriter / editor / content designer
  • Proficiency with Google Docs and Figma 
  • Experience with online project management (e.g. Teamwork, Asana) and communication tools (e.g. Slack, Teams) or similar
  • 2+ years agency experience preferred
  • 1+ years writing for SaaS and/or Fintech brands preferred



Education: Bachelor’s degree in a related field or equivalent experience in the industry 



Essential Mental/Physical Functions:

  • Sit or stand for extended periods of time using a computer or phone
  • Work alone or with others virtually or in an office environment
  • Travel may be requested or required based on client needs



Required Equipment/Software:

  • Personal equipment (e.g., computer, phone) is provided by each employee. Tangible provides a small monthly stipend to support personal devices and internet costs.
  • Tangible provides licenses for the following software:
    • Google Workspace for email / Drive / Docs / Sheets
    • Harvest for resource management and time-tracking
    • Slack, Teamwork, Float, and other required team collaboration software
    • Figma design software
    • Microsoft 365 product suite (if required by a specific client/project)
    • Other software may be made available to employees by request and as required by select client engagements
  • Some client engagements will require the installation of key VPN and/or other software to access necessary corporate visual design and brand assets



We believe in equity in the workplace.

Tangible is committed to telling diverse stories, reflecting our diverse audiences, and drawing from diverse experiences and perspectives. Tangible is an equal opportunity employer and values equity and inclusion.

The Company
HQ: San Francisco, California
39 Employees
On-site Workplace
Year Founded: 2008

What We Do

We help Fortune 500 and emerging brands design, build, sell, and support products and services that people want to use. You can hire us to collaborate on a business challenge, build a culture of innovation within your organization, or both.

Our client list includes Intuit, Verizon, Spotify, Capital One, and Netflix, along with a few of the world’s leading companies that prefer to keep our working relationship confidential.

Got a project? Let’s talk: [email protected]

“In addition to their amazingly creative work, what I loved about the Tangible team is that at the end of the day, my stakeholders could not tell the difference between an internal creative on my team and a member of the Tangible team. The engagement worked so much smoother than the typical agency engagement; it was much healthier for my internal team and much more successful with regards to the final outcomes.”
- Sandra Jones
Former Senior User Experience & Creative Leader, TurboTax

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