With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”
As our Content Design Manager, you will lead the content design stream of RAC's Digital Experience Program. This includes supporting the migration to a new headless CMS, redesigning the website's information architecture, establishing content standards and governance, and ensuring content experiences are optimised for members with a focus on mid to lower funnel journeys.
This role is being offered on a 12-month maximum term contract on a full-time basis (0.8 fte/ 4 days will be considered for the right candidate) and will work across Website Performance, Digital Products, Marketing and Product teams to deliver a more intuitive, scalable and effective digital experience while building the content foundations required to support RAC's future digital ecosystem.
What will you be doing?
- Leading cross-functional stakeholder engagement to build alignment, drive adoption of an enterprise approach to content, and embed content best practices across teams.
- Developing governance and guidance models, supporting the Web Performance Team and stakeholders with frameworks, training, and content standards.
- Collaborating with UX and SEO roles to enhance content structure, usability, accessibility, and search visibility—transforming disjointed pages into connected experiences.
- Serving as the strategic content partner to marketing, service, and digital teams—translating business priorities into clear, actionable content briefs.
- Articulating the strategic role of content in achieving RAC’s Group and Digital Experience Strategy, and championing its impact on member experience and brand trust.
- Defining and executing content strategies across the full member journey, focusing on mid-to-lower funnel optimisation for acquisition, retention, and conversion.
- Mapping and optimising customer journeys by identifying content gaps, validating plans with research, and designing persuasive content aligned to key stages.
- Setting clear direction for content teams, providing briefs, guidance and frameworks that drive efficient, high-performing content delivery.
- Developing reusable narratives and assets to deliver scalable, brand-aligned content across digital channels, including micro-interactions and social impact messaging.
- Monitoring and optimising content performance, leveraging insights from surveys, dashboards, and research to continuously improve engagement and outcomes.
- Benchmarking and reporting content impact, contributing to regular performance reviews, presenting insights, and refining strategic direction based on data.
- Supporting campaign and publishing activity, by reviewing digital content, advising on structure and SEO, and contributing to CMS optimisation and campaign integration.
What are we looking for in you?
- Significant experience in content design, digital content planning, production, and management.
- Strong technical knowledge across SEO, UX, information architecture, digital copywriting, analytics, and content management systems (including Headless CMS).
- Proven ability to combine creativity and analysis to develop high-quality, user-centric content that delivers measurable business outcomes.
- Excellent communication and collaboration skills, with a track record of influencing stakeholders and building trusted partnerships.
- Well-developed prioritisation and time management skills, with the ability to align content initiatives with business and audience value.
- Tertiary qualifications in Digital Media, Marketing, Advertising, Business, or a related discipline.
- Demonstrated alignment with organisational values, with strengths in managing ambiguity, focusing on members, and role modelling behaviour-based leadership.
What can we offer you?
- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Professional career development and training
- Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
- Be part of a purpose led organisation that gives back to the WA community
- Opportunities for community engagement and corporate volunteering
- A very active Social Club – join one of the most active social clubs in Perth with over 900 members
To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.
Applications Close: Wednesday 24th June 2026
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.
#BetterJourneysRAC
#LI-TM1
Skills Required
- Significant experience in content design, digital content planning, production, and management.
- Strong technical knowledge across SEO, UX, information architecture, digital copywriting, analytics, and content management systems (including Headless CMS).
- Proven ability to combine creativity and analysis to develop user-centric content that delivers measurable business outcomes.
- Excellent communication and collaboration skills with a track record of influencing stakeholders and building trusted partnerships.
- Well-developed prioritisation and time management skills, aligning content initiatives with business and audience value.
- Tertiary qualifications in Digital Media, Marketing, Advertising, Business, or a related discipline.
- Experience establishing content governance, standards, and training; supporting CMS migration and CMS optimisation.
- Demonstrated alignment with organisational values, ability to manage ambiguity and role model behaviour-based leadership.
What We Do
At RAC we offer career opportunities that will allow you to give back and make a difference to our members and the WA community. We pride ourselves on employing the highest calibre of people to meet our member’s needs. RAC promotes healthy living and aims to protect health and safety of employees, members and visitors. RAC has been a part of the West Australian community since 1905. We are unique organisation, built by members for members. From our origins as a motoring club, we have grown to a diverse organisation of over 1,400 employees serving more than 1 million members with a range of products and services. RAC’s difference is that we are a membership organisation, which means we don't have shareholders and we reinvest our profits for the better of our members and the WA community. House rules: We really enjoy receiving your feedback, comments and experiences and enjoy getting the most out of our LinkedIn community. With this in mind, we ask that you stick to the following guidelines: • Please be polite to other RAC LinkedIn users and treat each other as you would like to be treated. • Please don’t give out any personal information. • We cannot allow any inappropriate or offensive language. • Advertising, spam, selling and links to external shopping sites are not allowed here and will be removed. • If you want to post a link to another site to illustrate your point, please do not link to sites that require registration in order to view, or any site that prompts an automatic download as these comments will be removed. • Page admins and the RAC LinkedIn community must be able to easily understand your message. For this reason we can't allow messages which are written in code or a language which isn’t English. • We reserve the right to de-tag RAC from any posts or photos that we deem inappropriate. • Please note that repeat offenders may be reported and will be blocked from the LinkedIn page
.png)
