Be an Early Applicant
Félix seeks to empower Latinos in the US to care for what matters most back home. #JuntosWeSucceed
The Role
Lead the content design function: define voice and tone across English and Spanish, craft conversational flows and UI microcopy, build content systems, partner with research and product analytics, mentor teammates, and manage localization across LATAM.
Summary Generated by Built In
About Us
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before.
We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers. We are all owners of Félix, driven by a bias for action and a true experimentation spirit to get shit done with urgency and focus.
Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long. We are a team that is fiercely loyal to each other, where radical transparency and constructive feedback are how we grow and push for excellence. We are bold, we care less about what others are doing, and more about creating sustainable value and a product that truly makes our users' lives better. We are building the future, today.
About the Role
The Product Design team at Félix Pago is growing. We're a small but mighty group building the foundation for a world-class UX function within one of the fastest-growing fintech companies in LATAM and the U.S.
Our mission is simple yet powerful: build financial tools to empower latino immigrants in the U.S. We believe great UX at Félix means combining empathy, cultural understanding, and design excellence across every touchpoint, from conversation flows to trust-building visuals.
This is a rare opportunity to join as the first Content Design Lead at Félix Pago and help establish the function from the ground up. You'll partner closely with the Head of Product Design, Research Lead, and VP of Product to build content standards, shape our voice across markets, and craft the words that guide millions of users through meaningful financial moments.
We're seeking a bilingual, strategically-minded Content Design Lead who can shape how Félix Pago speaks across languages, cultures, and high-stakes financial interactions.
The ideal candidate is fluent in Spanish and English, with strong preference for candidates fluent in Portuguese, and who is deeply empathetic toward multicultural user bases, and experienced designing content for conversational interfaces. You understand that in a conversational first product, every word carries weight. You know how to balance warmth with clarity, and speed with precision.
You'll help build a content-first culture across Product, Design, and Engineering, ensuring that every message—from onboarding to error states to celebration moments—reflects our users' lives and builds lasting trust.
Responsibilities
- Establish Félix Pago's content design practice, defining voice, tone, and terminology standards that work across English and Spanish, and scale as we expand into new markets.
- Lead end-to-end content projects: define messaging strategies, write and iterate on conversational flows, develop UI copy, and craft microcopy that guides users through complex financial tasks with confidence.
- Own our conversational UX language, shaping how Félix communicates through WhatsApp, from transactional confirmations to proactive support messages to moments of delight.
- Build and maintain content systems, including style guides, glossaries, and pattern libraries that ensure consistency across products and empower designers and engineers to write effectively.
- Partner with UX Research and Product Analytics to ground content decisions in user understanding, testing message effectiveness and iterating based on real behavior.
- Mentor and enable others to write well, coaching designers, PMs, and engineers on content best practices and building shared ownership of our voice.
- Manage content localization for various regions across LATAM both hands-on and with support of contractors to manage nuanced language variants
- Help shape the Design & Content culture at Félix Pago, contributing to hiring, rituals, and process improvements as we scale.
Requirements
- Fluency in Spanish and English (spoken and written), with native or near-native command of both. Portuguese fluency is a strong bonus.
- Working proficiency in Figma, with the ability to navigate design files, annotate content directly in mockups, and collaborate with designers within their workflows.
- Experience with Content Design Tools such as Crowdin, Frontitude, Ditto, or similar
- A background in content design, UX writing, or a related field, with 6+ years of experience crafting content for digital products, ideally in fintech, messaging platforms, or direct-to-consumer apps.
- Deep experience with conversational interfaces, chatbots, or messaging-based products, understanding the unique constraints and opportunities of designing in chat.
- Hands-on experience using AI tools (e.g., LLMs, AI-assisted writing and translation tools) to accelerate content workflows, generate and evaluate copy variants, or support localization at scale. You see AI as a force multiplier for content quality and speed, not a replacement for craft.
- Familiarity with prompt design and conversational AI patterns, with an understanding of how LLM-powered experiences shape user expectations around tone, clarity, and trust.
- Proven ability to develop and scale content systems, from voice and tone guidelines to terminology management across multiple languages.
- Strong collaboration instincts, with experience partnering closely with designers, researchers, PMs, and engineers to ship user-centered experiences.
- Excellent storytelling skills, able to advocate for content decisions and influence product direction through clear, persuasive communication.
- A passion for building financial trust and inclusion through thoughtful, human-centered language.
- These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
What We Offer
- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment
Equal Opportunity Employer
At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
Want to learn more about our privacy practices? Check out our Privacy Policy.
Top Skills
Ai-Assisted Writing Tools
Blockchain
Chatbots
Ditto
Figma
Frontitude
Llms
Stablecoins
Whatsapp
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before. We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, the Félix founders were selected as “Endeavour Entrepreneurs” and were recipients of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers.
