The Content Creator lead the station's vertical video strategy, creating compelling content optimized for social media platforms, including TikTok, Instagram Reels, YouTube Shorts, and emerging digital channels. The Content Creator will help develop and grow the station's TikTok presence while identifying innovative ways to reach new audiences.
The Content Creator will collaborate with newsroom staff to "socialize" news stories, ensuring content is tailored for maximum audience engagement and shareability across social media platforms. This position plays a vital role in extending the reach of KARK 4 & FOX16 journalism beyond traditional broadcasts.
The Content Creator will produce, direct, and co-host original CTV programming while helping expand and enhance the station's growing portfolio of digital video content intended to connect with new and established audiences.
Responsibilities also include writing, editing, and publishing stories for the station websites, maintaining high standards of accuracy, timeliness, and audience relevance.
In addition, the Content Creator may report for television broadcasts as needed, contributing live or recorded content for newscasts and special coverage.
Requirements & Skills:
- Strong storytelling skills across video, digital, and social platforms
- Experience creating content for TikTok, Instagram Reels, YouTube Shorts, and other emerging platforms
- Knowledge of video production, directing, editing, and on-camera presentation
- Excellent writing and editing skills
- Ability to work in a fast-paced newsroom environment and adapt to changing priorities
- Passion for audience engagement, innovation, and multi-platform journalism
- Bachelor’s degree in journalism or related field preferred
Skills Required
- Strong storytelling skills across video, digital, and social platforms
- Experience creating content for TikTok, Instagram Reels, YouTube Shorts and other emerging platforms
- Knowledge of video production, directing, editing, and on-camera presentation
- Excellent writing and editing skills
- Ability to work in a fast-paced newsroom environment and adapt to changing priorities
- Passion for audience engagement, innovation, and multi-platform journalism
- Bachelor's degree in journalism or related field
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
