Position Impact
- Scale Content Production: Deliver 100+ assets monthly across key toy brands to fuel ZURU’s paid and organic growth across platforms.
- Drive Engagement: Harness TikTok and Reels-native trends to increase video views, shares, saves, and follows.
- Build Brand Personality: Feature on-camera and/or direct playful, relatable content that amplifies the brand’s voice and emotional appeal.
- Speed to Market: Help ZURU move fast, test fast, and scale what works — shortening production cycles and enabling real-time content adaptation.
Roles & Responsibilities
- Content Production: Ideate and produce native TikTok, Reels, and Shorts content in line with creative briefs and hooks.
- Film and edit short-form videos using mobile-first tools (CapCut, InShot, VN, etc.).
- Act as on-screen talent; animate toys, unbox, voice-over, or act out humorous, trend-led skits.
- Incorporate trending audios, formats, and transitions daily.
- Follow and execute clear visual and tonal guidelines for each brand (e.g., Mini Brands, Snackles, Smashers, Pets Alive).
- Support A/B testing by producing rapid variations on hooks, thumbnails, captions, and cuts.
- Quality & Compliance: Ensure all videos meet ZURU’s quality, legal, and brand safety standards.
- Review and revise based on performance feedback and testing results.
- Stay up to date on platform changes and audience behaviour to continually evolve execution.
Skills & Experience
- Proven experience creating viral TikTok/Reels content (portfolio or active public profile).
- Skilled in mobile video editing apps and social content optimization.
- Confident on-camera with strong communication and performance skills.
- Strong grasp of trend formats, meme culture, and platform-native humour.
- Ability to produce high volumes of content with speed, accuracy, and creativity.
- To be shortlisted for this role, we need to see you send us your platform to show your content
- Added advantage if you can create a Reel/Tiktok video to show us why you should be selected
- Please note that this is a full time role.
Top Skills
What We Do
ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world. ZURU TOYS ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation. Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, and Pets Alive™ and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. ZURU EDGE ZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers. Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness. ZURU TECH ZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry. Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production. Get to know us a little better by checking out our company Instagram @lifeatzuru
