The Role
Create high-volume short-form videos for ZURU's social media, focusing on engaging content that reflects trends and brand personality.
Summary Generated by Built In
We are seeking talented, agile, and trend-savvy content creators to join our growing Content Engine team in the Philippines! 🤳🏼 ⭐
This role is central to delivering high-volume, high-quality short-form video content that powers ZURU's TikTok, Instagram Reels, and YouTube Shorts strategy across global toy brands.
You will own the full content lifecycle — from ideation to filming and editing — and appear on camera to bring personality and storytelling to life. This is a performance-driven, fast-paced creative role ideal for creators who live and breathe social trends, love toys and entertainment, and thrive in a dynamic global brand environment.
ABOUT ZURU
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Here are some of our well known brands!
Minibrands || Xshot || Snackles | Fugglers
Position Impact
- Scale Content Production: Deliver 100+ assets monthly across key toy brands to fuel ZURU’s paid and organic growth across platforms.
- Drive Engagement: Harness TikTok and Reels-native trends to increase video views, shares, saves, and follows.
- Build Brand Personality: Feature on-camera and/or direct playful, relatable content that amplifies the brand’s voice and emotional appeal.
- Speed to Market: Help ZURU move fast, test fast, and scale what works — shortening production cycles and enabling real-time content adaptation.
Roles & Responsibilities
- Content Production: Ideate and produce native TikTok, Reels, and Shorts content in line with creative briefs and hooks.
- Film and edit short-form videos using mobile-first tools (CapCut, InShot, VN, etc.).
- Act as on-screen talent; animate toys, unbox, voice-over, or act out humorous, trend-led skits.
- Incorporate trending audios, formats, and transitions daily.
- Follow and execute clear visual and tonal guidelines for each brand (e.g., Mini Brands, Snackles, Smashers, Pets Alive).
- Support A/B testing by producing rapid variations on hooks, thumbnails, captions, and cuts.
- Quality & Compliance: Ensure all videos meet ZURU’s quality, legal, and brand safety standards.
- Review and revise based on performance feedback and testing results.
- Stay up to date on platform changes and audience behaviour to continually evolve execution.
Skills & Experience
- Proven experience creating viral TikTok/Reels content (portfolio or active public profile).
- Skilled in mobile video editing apps and social content optimization.
- Confident on-camera with strong communication and performance skills.
- Strong grasp of trend formats, meme culture, and platform-native humour.
- Ability to produce high volumes of content with speed, accuracy, and creativity.
- To be shortlisted for this role, we need to see you send us your platform to show your content
- Added advantage if you can create a Reel/Tiktok video to show us why you should be selected
- Please note that this is a full time role.
LIFE@ZURU
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
ZURU – Reimagining tomorrow 🚀
#LI-JK3.
Top Skills
Capcut
Inshot
Vn
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The Company
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.
Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.
The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.
With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.
ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
