Content Creator - Social

Posted 2 Days Ago
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New York, NY, USA
In-Office
135K-150K Annually
Mid level
Artificial Intelligence • Healthtech • Machine Learning
The Role
As a Content Creator, you'll develop high-quality social media content, maintain a content calendar, track engagement, and collaborate with designers and creators to shape the brand's voice.
Summary Generated by Built In

Slingshot AI

Slingshot AI is the team behind Ash, the first AI designed for mental health. Our mission is to make support more accessible and help people change their lives in the ways they want.

We’re building a world-class team by empowering individuals with the autonomy, flexibility, and support they need to do their best work. We dream big, iterate fast, and care deeply. If that sounds like you, we’d love to hear from you.

Our team spans machine learning, product, engineering, conversational design, clinical, growth, and operations, with offices in both New York City and London.

We're a well-funded Series A company, having raised $93M from Andreessen Horowitz, Radical Ventures, Forerunner Ventures, plus top-tier tech investors involved in ElevenLabs, Captions, Shopify, Plaid, Notion, Canva, Twitch, Airtable, and many others.

The Role

This isn’t a typical “social media manager” role. You’ll help build our content engine from the ground up - turning raw ideas into daily output, shaping a system that can scale, and helping define what Ash feels like in the world.

You’ll work closely with design, move quickly, and focus on clarity over polish.

You’ll be responsible for:

  • turning ideas into high-quality content, every day

  • building a clear, repeatable content system

  • partnering with design to create strong, thoughtful pieces

  • helping shape how Ash shows up in the world

What you'll doCreate content daily

Turn ideas into posts - text-first, carousels, short-form video - across our social media accounts. The bar is emotional precision, not production value*.*

Build and run the system

Own the content calendar. Maintain a steady pipeline from idea to draft to publish. We'll be moving at high velocity during the launch phase - expect 2–3 posts per day early on, settling into a sustainable rhythm as we learn what works.

Direct the visual language

Partner with internal and external designers to translate copy into clean, repeatable visual formats. Keep things consistent without letting them go stale. Clarity and identity over perfection.

Track what's working

Watch shares, saves, and engagement patterns. Identify what's breaking through and why. Refine tone and format over time based on what you find - not just instinct, but evidence.

Work with creators

Find and collaborate with creators who genuinely get Ash's voice. Translate our formats into collaborative content. The goal is resonance, not reach.

What We’re Looking For

You've come up through content creation, creative direction, or a social-native role. What matters more than the title is that you've built something - an account, a format, a campaign - that actually resonated. You understand the craft.

  • You have taste and you can articulate it

  • You write clearly, simply, with emotional precision

  • You move fast and don't get precious

  • You think in systems, not just individual post

Why this role

You’ll help shape a new kind of brand in culture - one grounded in how people actually feel, not just what they do or buy. You’ll work at the intersection of product and storytelling, and build a system that scales.

What we offer:

  • A chance to join a passionate tight-knit team working on something to change the world

  • Competitive compensation (top of personal market)

  • Travel between our NYC / London offices

  • Usual startup perks like free lunch and coffee in office + generous learning budget

  • We cover your personal therapy

Skills Required

  • Experience in content creation, creative direction, or social-native role
  • Ability to write clearly and simply with emotional precision
  • Experience in building a resonant account, format, or campaign
Am I A Good Fit?
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The Company
London
16 Employees
Year Founded: 2022

What We Do

About Us We're a team of machine learning and product engineers training task-specific generative models for psychology. Our mission is to use AI to make mental healthcare more accessible and to help people change their lives in the ways they want. We partner with organizations around the globe and power use cases, including AI-assisted crisis text response and AI counseling, while securing best-in-class datasets to power our models. Success to us means every human being in need of support having somewhere to go. We're a well-funded, seed-stage startup backed by top-tier tech investors involved in ElevenLabs, Captions, Shopify, Plaid, Notion, Canva, Twitch, Airtable, and others. We're building a powerful team by empowering our engineers with the autonomy, flexibility, and resources to do their best work. We dream big and iterate fast. If that sounds like home, we'd love to hear from you.

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