Reports to: Brand Manager
Scope: Local
Site: Bosques, CDMX.
Terms & Conditions: 80% HO, 20% presential.
WHO ARE WE?
Do you want to work for a company that makes a difference in the world? At Unilever, we have a clear purpose - to make sustainable living commonplace. Through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally. Through our household brands, like Lipton, Knorr, Dove, Hellman’s and Axe, we are creating a bright future for our customers, our business, and our planet - and you can be part of it.
MAIN PURPOSE OF THE ROLE:
Unilever is the place where you can realise your purpose through the work you do: creating a better business and a better world. If you are a creative person, who loves being curious and discovering trends and generating new ideas to drive the brand in a different way, then this role is just for you!
MAIN RESPONSABILITIES:
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Create the creative strategy for the local market in order to become relevant in the actual context of the country
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Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.
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Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
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Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with.
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Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
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Ensuring digital content is culturally relevant, engaging and authentic content output.
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Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.
WHAT YOU´LL NEED TO SUCCEED?
Experience
Required:
- +5 years of experience in Marketing, especially in brand development. Collaboration with creative agencies and good Project management.
- Experience in technology tools that help improve implementations.
- Experience in creating and implementing creative strategies related to the world of beauty, fashion or lifestyle.
Desirable:
- Experience with celebrities and talents, PR events and BTL activations. Ideally in Beauty categories. Experience with AI.
Skills:
- Great storyteller, good judgment in terms of concepts, analytical, generator of insights, good writing and spelling, trend seeker and aware of the social context.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
