The Role
Develop reel-first creative strategies and short-form video scripts for paid and organic social channels. Create strong hooks, varied content angles, UGC and expert-led frameworks, and creative briefs for production teams. Collaborate with performance marketing to optimize content using CTR, watch time, retention, and conversion data while maintaining consistent brand messaging and monitoring platform trends.
Summary Generated by Built In
About Us
At BrightCHAMPS, we’re committed to bridging the gap between traditional education and the real-world skills children need to thrive in a rapidly changing world. Trusted by parents and students across 30+ countries, we deliver world-class learning experiences in coding, math, robotics, AI, financial literacy, communication, and more. With over 200,000 classes scheduled every month, we are building a global movement to empower the next generation with confidence, curiosity, and capability.
Through interactive one-on-one sessions with passionate educators, partnerships with Harvard Business Publishing Education, and a strong focus on outcomes, we are shaping tomorrow’s innovators, entrepreneurs, and leaders. To scale this impact, we are looking for a Content Creative Strategist who can turn learning into scroll-stopping reels and high-performing ad content—content that educates, engages, and converts.
About the Role
We are looking for a reel-first Content Creative Strategist who understands what works on social media and performance ads. This role is ideal for someone who can write sharp hooks, think in formats, and connect creativity with data. You will play a critical role in shaping short-form video narratives across paid and organic platforms, ensuring content is not just engaging—but effective.
Key Responsibilities
- Conceptualize and write high-performing Reel & short-form video scripts for paid ads and organic social
- Craft strong hooks within the first 1–3 seconds to stop the scroll
- Build multiple content angles for the same message (problem-led, curiosity, proof, storytelling, UGC-style)
- Work closely with performance marketing teams to optimize content based on CTR, watch time, retention, and conversions
- Translate insights into clear creative briefs for video editors, designers, and creators
- Develop content frameworks for:
1. UGC-style ads
2. Teacher-led or expert-led videos
3. Offer-led and benefit-led reels
4. Educational, value-driven content
- Maintain consistency in brand tone, messaging, and storytelling across platforms
- Stay updated with reel trends, formats, platform behaviour, and algorithm shifts.
Requirements
- 3–5 years of experience in content writing, creative strategy, or performance content
- Proven experience writing reels and short-form video content that performs
- Strong understanding of audience psychology, hooks, retention, and CTAs
- Ability to think in formats and frameworks, not just ideas
- Comfortable working in a fast-paced, test-and-learn environment
- Excellent written communication skills with a sharp, concise writing style
Good to Have
- Experience in edtech, D2C, or consumer brands
- Familiarity with Meta and YouTube ad creative best practices
- Experience working with UGC creators or influencer-led content
- Basic understanding of A/B testing and creative iteration
Skills Required
- 3-5 years of experience in content writing, creative strategy, or performance content
- Proven experience writing high-performing reels and short-form video content
- Strong understanding of audience psychology, hooks, retention, and calls to action
- Ability to develop content formats and frameworks
- Comfort working in a fast-paced, test-and-learn environment
- Excellent written communication skills and concise writing style
- Experience in edtech, direct-to-consumer, or consumer brands
- Familiarity with Meta and YouTube advertising creative best practices
- Experience working with UGC creators or influencer-led content
- Basic understanding of A/B testing and creative iteration
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The Company
What We Do
A global live-learning edtech platform for kids from 6 to 16 years to learn next-gen life skills such as Coding, Financial Literacy, Communication Skills and Robotics. BrightCHAMPS is currently valued at $650 million with a $63 million investment, and services 30+ countries (India, Indonesia, US, UAE, Vietnam, and many other countries across SEA and MENA) in 12+ languages across its 4 verticals. It is our vision and mission to become the world’s most learning impact-driven educational organisation by empowering the world’s 2 billion kids with next-gen life skills to help level the playing field for success, regardless of gender, physical, socio-political, cultural and financial considerations
