You would work directly with me, Henrik, co-founder and CMO. Dema is an analytics and AI platform for premium ecommerce and retail brands, and this role exists to get a lot of content out about it: LinkedIn and other channels, video, paid ads, the site, sales material.
Some days that means the two of us with a camera recording a product demo or a customer story. Other days, it means you're on your own, producing a few hundred AI ad variants and going live with the right amount the day after.
What you'd be doingRecord and edit demos, customer stories, event footage, and short-form video, often together with me
Produce AI ad creative at volume. Hundreds of variants, tested and iterated
Write and design for LinkedIn, which is our main channel at the moment and where a lot of our pipeline starts
Turn webinars and events into content that keeps working weeks after the day itself
Bring your own ideas. You will not get a finished content calendar handed to you every Monday.
Drive before anything else. I want someone who pushes me and moves without waiting for me to unblock them. If you need a detailed brief for every task, this is not for you.
After that:
You learn fast. We sell a complex product into a complex industry. Ecommerce and retail people can tell within a sentence whether you understand their world, and you need to get there quickly.
You have a good eye and can explain the thinking behind your choices.
You are comfortable on both sides of a camera and comfortable in the edit.
You use AI tools daily and have real opinions about which ones are worth it.
You care whether the content worked, not only whether it went out.
On seniority: you could be straight out of school with very high drive, or a couple of years into a creative or marketing role. I care more about what you have made and how fast you move than about years.
This is not consumer marketingYou would not be making brand campaigns for a fashion label. You would be explaining margin and inventory decisions to people who run ecommerce businesses for a living. The craft still has to be good, but the substance is what makes it work.
How to applySkip the cover letter. Send us:
Two or three things you have made. Video, ads, posts, a side project, anything.
One piece of content you would make for Dema. A few sentences is fine, actually making it is better.
A short note on what you want to get out of a year here.
Location: Stockholm, at the office
Start: As soon as you can
Skills Required
- Demonstrated ability to create content, such as video, advertisements, social posts, or side projects
- Comfortable recording on camera and editing video
- Ability to write and design content for LinkedIn
- Daily experience using AI tools and informed opinions about their effectiveness
- Ability to learn ecommerce and retail concepts quickly
- Strong initiative and ability to work independently without detailed briefs
- Ability to evaluate content performance and iterate based on results
- Strong visual judgment and ability to explain creative decisions
What We Do
Dema is a startup building the next generation of e-commerce analytics, providing a no-code tool to offer data insights for smaller e-commerce brands.
