Content Copywriter - Cotton On Womenswear Global Support Centre

Posted 10 Days Ago
Be an Early Applicant
Geelong, Victoria, AUS
In-Office
Entry level
eCommerce • Fashion • Retail
The Role
Write and maintain brand-consistent copy across digital, website, social media, in-store signage, and packaging for Cotton On Womenswear. Collaborate with creative and cross-functional teams to develop engaging content, strengthen brand awareness, improve customer engagement, and drive online and in-store traffic. The role requires strong writing, editing, communication, attention to detail, and understanding of SEO and digital metrics.
Summary Generated by Built In

Do you speak fashion? We're hiring, let’s chat!

ABOUT US

Born in Australia, loved around the world.

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious and always optimistic. Join our world and let's do good things together.

ABOUT THE ROLE

We have an awesome opportunity for an experienced wordsmith to join our Cotton On Womenswear team as a Content Copywriter, covering a maternity leave contract. Working within the Creative team, you will ideate, write, and collaborate with a number of cross-functional teams. You will be responsible for writing copy and executing our brand tone of voice across all customer touchpoints including digital, website, social, instore signage and packaging. You will focus on providing and maintaining quality and consistency to build brand awareness, customer engagement and to drive traffic online and instore across our Womenswear brand.

If you’re passionate about brand voice, content to commerce, omni-channel customer experiences, and call yourself a bit of a word nerd, we’d love to hear from you.

Bonus points if you tell us your favourite brand and why. (Hint: It doesn’t have to be a fashion brand, it could be their packaging design you love, their witty Insta captions or their quirky product names).

SKILLS AND EXPERIENCE

•    Proven experience in copywriting, creative writing, digital media and marketing
•    Qualification / degree in Marketing, Communications or Journalism preferred
•    Understanding of basic SEO principles and digital metrics
•    Demonstrated experience creating engaging customer content 
•    Incredible level of attention to detail and accuracy
•    Strong written and verbal communication skills

BENEFITS

•    Competitive salary 
•    Flexible working options & people-first leave initiatives
•    Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services
•    Subsidised onsite childcare centre 
•    50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
•    24/7 Wellness support  – mental health, relationships, family + more
•    Local & Global career growth 
•    Discounts for you & your family – medical, travel, financial + more
•    Performance & Peak incentives to reward + recognise our team
•    Returnity - Paid program for new parents heading back to work
•    Bring your dog to work
•    Recognition, team connection moments & more!

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process.

Skills Required

  • Proven experience in copywriting, creative writing, digital media, and marketing
  • Qualification or degree in Marketing, Communications, or Journalism
  • Understanding of basic SEO principles and digital metrics
  • Demonstrated experience creating engaging customer content
  • Exceptional attention to detail and accuracy
  • Strong written and verbal communication skills
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The Company
HQ: Geelong, Victoria
10,370 Employees
Year Founded: 1991

What We Do

Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this. We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big. Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of. We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always. We’re customer-obsessed in everything we do, and believe us when we say the obsession is real! When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference. 20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.

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