Content & Community Specialist

Location: Toronto, Canada (25 York St Suite 1201, Toronto, ON M5J 2V5)

Department: Marketing | Audience Engagement

Start date: asap

Vacancy: This posting is for an existing open role at WildBrain’s Toronto office.

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. 

Overview

Join our Audience Engagement team within WildBrain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more.

About the Role

We’re looking for a creative and proactive Content & Community Specialist to create and publish engaging social media and marketing content for some of the most iconic kids’ and family brands. This role combines hands-on content creation with community management and marketing coordination, ensuring our social presence is vibrant, consistent, and aligned with franchise objectives.

Reporting to the Marketing Manager, you’ll coordinate social calendars, create social and marketing content, and collaborate with internal teams and external creators across platforms including TikTok, Instagram, YouTube, Giphy, and brand websites.

Responsibilities

• Design, edit and publish high-quality video and image content for social and marketing campaigns across multiple platforms.
• Write platform-optimized copy that reflects brand tone and resonates with audiences.
• Coordinate and maintain social calendars, ensuring timely and consistent publishing.
• Monitor and engage with communities across social platforms, responding in brand voice to foster fandom and escalating sensitive issues when needed.
• Collaborate with internal teams, agencies, and external creators/influencers to deliver best-in-class content.
• Support creator commissions, influencer partnerships and gifting programs under guidance from the Marketing Manager and Franchise team.
• Ensure all content meets brand standards, tone of voice, and legal compliance requirements.
• Stay ahead of social trends, recommending innovative formats and ideas to the Marketing Manager.
• Maintain organized workflows across projects, timelines, and asset delivery to ensure deadlines are met.
• Ad hoc filming and photography at shoots and live events, confidently directing talent and managing logistics and creative direction.

What you will bring

• Proficiency in design and editing tools (Adobe Premiere Pro, Photoshop, Canva, CapCut).
• Strong graphic design and video editing skills, with the ability to produce mobile-first content.
• Confidence filming content including with talent and at live events.
• Experience managing social platforms (TikTok, Instagram, Facebook, YouTube, Giphy).
• Knowledge of current social trends and best practices for engagement.
• Excellent copywriting skills with adaptable tone of voice.
• Ability to work under tight deadlines with strong organisational skills and attention to detail.
• Collaborative mindset and openness to feedback.
• Comfort owning small productions end-to-end, from shot lists to delivery.
• Passion for kids’ and family entertainment and digital storytelling.

What We Offer 

Working at WildBrain is more than a job - it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.  

Total Rewards 

At WildBrain, we strive for equitable and consistent pay practices within a robust total rewards framework. Compensation may vary within the same role based on experience, performance, specialized expertise, and overall impact.  

Compensation: $57,000 - $65,000 CAD. Base salary is part of a comprehensive total rewards package that includes: 

• Paid time off 
• Retirement savings with company matching 
• Comprehensive health and dental coverage, with shared premium costs from day one. 
• Employee Assistance Program (EAP) 
• Hybrid work model 

Our Hiring Process 

• Initial virtual screening with our Talent Acquisition team 
• Interview with the hiring manager (virtual or in person, TBD) 
• Interview with 2–3 key business partners (virtual or in person, TBD) 
• Role-specific assessment, where applicable 

AI in Our Hiring Process 

We use artificial intelligence (AI) to support and enhance the recruitment experience - for example, by organizing applications or surfacing relevant qualifications. AI is never used to make hiring decisions. All decisions are made by our hiring managers and recruitment professionals. AI tools used in our recruitment process are subject to rigorous privacy, security, and risk assessments and are applied in alignment with WildBrain’s Inclusive Hiring framework. We believe technology should enhance human judgment, not replace it. 

Our Commitment  

Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide.

Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.