The Role
Manage content strategy and creation for social media channels. Drive performance and growth through data analysis and community engagement. Innovate processes and utilize automation tools for efficient content production.
Summary Generated by Built In
Location: New York City (Hybrid - 3 days in office)
Department: Marketing
Reports to: Associate Director, Acquisition
About Shef
At Shef, we're bringing humanity back to mealtime by connecting consumers with talented chefs in their community. By introducing the sharing economy to the dinner table, we create meaningful economic opportunities for chefs while making homemade meals more accessible and affordable. Shefs on the platform craft menus inspired by their passion and expertise, preparing meals in small batches and delivering them to your door—so you can enjoy the warmth of a homemade meal without the hassle.
We have raised over $100M from investors including Andreessen Horowitz, Y Combinator, Craft Ventures, and M13, as well as founders and executives from Instacart, TaskRabbit, StubHub, AngelList, Lyft, Airbnb, and Yelp. We have a ton of exciting work ahead of us and are excited to have you join us!
As Content & Community Manager at Shef, you'll be our creative engine—someone who can grab their phone to shoot compelling TikTok content and then build workflows to scale that creation. This isn't your traditional social media role. We're looking for a modern creator who thinks strategically, loves experimenting with new platforms and formats, and gets excited about using smart tools and automation to amplify reach.
You'll own our content strategy from ideation to execution, driving traffic and generating leads that convert into Shef subscribers. The ideal candidate is someone who's built a following, understands what makes content shareable, and has probably experimented with automation tools or simple integrations to scale their work. You're scrappy enough to handle solo content creation but strategic enough to build sustainable systems that grow our reach.
You'll be joining an energetic, scrappy team in our NYC office, working hybrid with 3 days in-office collaboration. This role reports to the Associate Director, Acquisition and is perfect for someone who wants to blend creativity with smart process innovation to drive real business impact.
Content Strategy & Creation
- Manage and execute content calendar across all channels (Instagram, TikTok, blog, email, SMS)
- Create authentic, engaging content using tools like CapCut—from ideation to final edit
- Coordinate and manage photo and video shoots with creative and talent when higher production value is needed
- Manage external content creators to produce creative for organic & paid social channels (with a focus on Meta and TikTok)
Performance & Growth
- Use data and testing to optimize content performance across channels
- Own influencer campaigns from beginning to end– from sourcing influencers, developing briefs, managing budgets and relationships
- Manage digital & brand partnerships that drive business impact
- Develop and manage experiential marketing programs including food events, pop-ups, and community activations
- Analyze channel performance and optimize strategies based on insights
Social Media & Community
- Grow and engage Instagram and TikTok audiences through consistent, on-brand content
- Respond to comments and foster meaningful community discussions
- Monitor trends and adapt content strategy to capitalize on viral moments
- Build systems for consistent posting and engagement while maintaining authentic community feel
Process Innovation & Automation
- Create automated content workflows using scheduling tools, content management systems, and simple integrations
- Use AI tools for content ideation, caption writing, and basic editing to scale output
- Build systems for content repurposing across multiple channels and formats
- Experiment with new tools and platforms to create more efficient content creation processes
Required:
- Experience creating content for social platforms with proven growth results
- Experience with performance creative for paid advertising
- Hands-on video creation and editing skills (CapCut, similar tools)
- Familiarity with AI content creation tools (ChatGPT, Midjourney, etc.)
- Basic technical skills—you've built something, automated something, vibe coded something into the world
- Data-driven mindset with ability to measure and optimize content performance
- Understanding of conversion funnels and how content drives business metrics
- Scrappy execution style with strategic thinking approach
Bonus Points:
- Experience in food, lifestyle, or marketplace content
- Basic coding knowledge or experience with no-code automation tools
- Influencer marketing or partnership experience
- Comfortable with being on camera and chronically online
Top Skills
Ai Tools
Capcut
Chatgpt
Midjourney
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The Company
What We Do
At Shef, we're bringing the sharing economy to the table. We believe in providing our Shefs (refugees, immigrants, stay-at-home parents) the opportunity to make a meaningful income from their very own kitchens. We also believe that every person should have access to a healthy, homemade meal at an affordable price. Building a safe and happy community devoted to economic empowerment and cultural inclusivity -- that's why we started Shef.
