Content Author

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.



We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.


Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.


Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

YOUR ROLE:

The Content Author is a new, hybrid creative/tech role designed to transform how we build and scale content across CRM and omnichannel platforms. Rather than working in static design tools and passing files through multiple rounds of revisions and handoffs, the Content Author assembles content directly in CRM platforms to deliver personalized experiences at scale.

This includes matrix-based platforms like RAPP’s proprietary system E-MILL for live HTML build, Adobe DAMs for asset sourcing, and Adobe Workfront for automated workflow integration. By combining a designer’s eye, a writer’s ear, and a technologist’s comfort with systems, the Content Author brings creative campaigns to life faster, with greater craft, consistency, and scalability.

The ideal Content Author is someone who doesn’t fit neatly into traditional roles of designer, developer, or copywriter — but instead thrives at the intersection of all three. You are detail-obsessed, adaptable, and energized by building things directly vision, strong collaboration, and the ability to inspire teams to produce innovative and effective work.

KEY COMPETENCIES:

• Comprehension: Understand design systems, content matrices, and platform requirements to execute at scale.
• Innovation: Spot opportunities for innovation within platform builds, personalization, and testing.
• Iteration and Elevation: Continuously improve processes through QA, testing, and optimization.
• Craft & Execution: Build campaigns and modules across platforms (SFMC, E-Mill, Adobe, CMS) with accuracy and efficiency.
• Storytelling: Demonstrate the value of orchestrated content execution to clients and internal teams.
• Business Contribution: Deliver scale without sacrificing craft, helping clients activate personalization and efficiency.
• Adaptability: Thrive in a fast-paced, dynamic environment, responding to feedback and evolving project needs.

YOUR RESPONSIBILITIES:

• Assemble content at scale using modular design systems and content matrices across CRM, email, landing pages, and other platforms.
• Curate, crop, and adapt brand assets from client libraries (e.g., Asset IQ) for multiple contexts and audiences.
• Leverage AI tools to generate, refine, and edit copy while ensuring consistency with client voice and tone.
• Inject highly effective content that embraces Brand nuance into content matrix-based content insode RAPP’s proprietary E-MILL system ready for QA and deployment.
• Ensure accessibility, brand compliance, and attention to detail across all deliverables.
• Collaborate closely with Creative, Strategy, Data, and Technology teams to align outputs with creative intent and audience needs.
• Identify opportunities for new modules, templates, or system improvements that support scale and efficiency.
• Serve as a bridge between creative concept and technical execution, ensuring nothing is lost in translation.

SUCCESS CRITERIA

• Flawless execution of high-volume campaigns with minimal error rates.
• Demonstrated ability to scale content across audiences, platforms, and channels.
• Strong collaboration with Creative Engineers and Architects to close the loop between system design and execution.
• Positive client and internal feedback on efficiency, accuracy, and innovation.
• Proactive identification of optimization opportunities that save time and improve performance.

SKILLS AND EXPERIENCE

• 1–3 years of experience in creative production, digital marketing, CRM, or design system-driven work (agency or brand-side).
• Strong visual eye for composition, layout, and brand alignment.
• Ability to write and edit short-form copy, with comfort using AI as a creative tool.
• Familiarity with HTML/CSS and digital QA practices (does not require full developer expertise).
• Comfort with workflow and project management tools such as Workfront, Jira, or equivalent.
• Ability to think in systems and modular content structures (atoms, modules, templates).
• High attention to detail, strong organizational skills, and the ability to work independently on focused projects.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $55,000 - $65,000. This range is specific to Detroit and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.