FreeWill is an award-winning, social-good startup that has partnered with 2,400+ nonprofits who support our mission while generating $12B in gift commitments for nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.
All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.
In the last 8 years, we’ve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure. We were named a "Most Loved Workplace" by both Newsweek and Best Practice Institute and in 2025, we were named as one of Forbes' Best Startup Employers and the 2025 Most Loved Workplaces® for Diversity; you can also check us out on Glassdoor! Curious about company culture and management at FreeWill? Check out the 2025 Best Manager Ever podcast featuring Anthony Sottile, FreeWill's VP of Partner Success on either Spotify or Apple.
FreeWill is seeking a Content Associate to play an integral role in accelerating our work supporting nonprofits large and small across the country.
This role will work closely with other members of the Partner Success team to write and create outreach in the voice of the nonprofit partners we work with. This digital and print outreach will be used by hundreds of nonprofits around the country to raise hundreds of millions of dollars in impactful new gift commitments. We are looking for someone who has experience with or is comfortable working with faith-based nonprofit organizations across all denominations.
FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don't think that an individual's pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up-front about the compensation. This role offers a salary range of $65,000 to $68,000 and will offer full benefits and stock options.
Responsibilities- Write and create outstanding communications for nonprofit partners to significantly increase the gifts they receive
- Combine the outreach techniques found most effective by FreeWill with individual nonprofit voices to create language in line with partners’ messaging
- Help develop experiments that inform best practices and act as a thought leader in planned giving
- Work closely with other members of the Partner Success team to understand partner needs
- Strategize with members of the Content Team to create experiments and discover the most effective communications
- Write customized content for nonprofit partners to communicate with their donor bases about FreeWill, planned giving, and other giving channels (currently Cryptocurrency, DAFs, QCDs, and stock giving)
- Campaigns to create for partners include e-blasts, surveys, postcards, direct mail letters, newsletter inserts, social media, blogs, donor solicitations, and more
- Create experiments to discover the most effective communications
- Record and analyze data to ensure content is as effective as possible
- Stay on top of fundraising and planned giving communications best practices and new techniques
- Act with FreeWill’s values of focus, joy, kindness, and courage
- 1-3 years professional experience working in content creation (email, blogs, donor solicitations, print mail content, etc.) required
- Familiarity with a GPT writing tool
- Superior written and verbal communication skills and fine-tuned attention to detail
- Intellectual curiosity that drives a willingness to learn and take on projects outside the area of primary expertise
- Comfort moving quickly in a fast-paced environment
- Comfort working with faith-based organizations across all denominations
- Nonprofit fundraising experience is a plus
- Recruiter Phone Screen (30 minutes)
- Hiring Manager Interview (30 minutes)
- Take Home Assignment (60 minutes; on your own time)
- 2 Final interviews with FreeWill team members (2 separate interviews; 30 minutes and 15 minutes)
- Offer (contingent on positive references)
Please note that steps in the hiring process can and may change and the Recruiter will be your point of contact in sharing any updates in terms of the process. If you are selected to move forward in this process, the Recruiter will share more details about the hiring process and interviewers. However, this is a good estimate of what you can expect. For most roles, our hiring processes take an average of 4-6 weeks.
BenefitsIn addition to the immense personal and professional satisfaction you’ll gain from helping to raise $1T for high impact nonprofits in a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits:
- Work from home
- Flexible Paid Time Off policy. We trust staff to manage their own schedules and take the time off you need to be your best, as long as your work is on track. We recommend staff take a minimum of three weeks annually
- Flexible hours
- Competitive salary
- Commuter benefits
- Company stock options
- 401k
- Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
- Short-term and long-term disability insurance
- Life and AD&D insurance
- Free One Medical membership
- Paid parental leave for all parents
- Regular (virtual) team events
- $250 monthly co-working budget which can be used for local co-working spaces and your home wifi bill
- $300 annual budget to outfit your home office or cover utility bills
- $1,000 referral bonuses for growing our FreeWill community
- $1,000 annual professional development budget
FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
We are a remote-first company that’s able to hire in 47 states and D.C. Unfortunately, we are unable to hire in Colorado, Alabama, or Louisiana at this time. We also can’t sponsor working visas, so all applicants will need to have work authorization in the US.
Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. FreeWill is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!
AI Policy
We are excited to engage with candidates who can demonstrate their experience and skills through their own words and work, not through AI-generated content. We want to understand your genuine interest in the company and your unique perspectives, not simply AI-driven responses. We ask that you refrain from use of AI-generated content during the hiring process which includes phone screens, video interviews, tech screens, or other assessment stages except as otherwise indicated to you by the Recruiter.
For example: Using ChatGPT to generate scripted answers to application questions or during phone screens and video interviews is strongly discouraged and will result in not moving forward in the hiring process. However, the use of an AI design tool to enhance the design of a presentation deck is permitted.
The Recruiter will be able to provide additional guidance during the hiring process if needed. If hired at FreeWill, we do encourage the use of AI in your role to build upon or enhance your skill set.
Top Skills
What We Do
FreeWill builds technology to make the largest and most impactful charitable donations easier for donors to give and simpler for nonprofit organizations to receive.
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