Content Associate Digital

This position will be responsible for conceptualizing, creating and distributing compelling content to drive engagement, traffic, conversation and attention around PGA TOUR websites, apps, voice-activated devices, newsletters and other emerging platforms. This position is a passionate storyteller, a creative idea generator and an enthusiastic team player focused on growing the various social media platforms for the PGA TOUR. Non-traditional hours, including nights, weekends, and holidays.

QUALIFICATIONS

• Bachelor’s degree required. Journalism or Communications preferred
• 1-3 years’ experience in developing content for use on websites and social media platforms
• Prior experience updating and maintaining brand, league, team or other corporate platforms preferred
• Knowledge of digital media including content creating, best practices, success metrics and emerging platforms
• Experience in HTML and Photoshop
• Ability to multitask and meet deadlines under pressure in a team environment
• Strong writing and editing skills including grammar, style, and spelling
• Commitment to high-quality work product that meet brand and fan standards
• Design, photo, and video editing skills a plus
• Proficient in Adobe Creative Cloud and Microsoft programs
• Background in golf preferred; strong interest in golf required

RESPONSIBILITIES/DUTIES

• Assist in developing, editing and program content for use on PGA TOUR websites, apps, newsletters and other emerging platforms
• Respond to breaking news promptly, ensuring all platforms are up to date on trending conversations
• Write and edit news stories under tight deadlines, ensuring accuracy and clarity while covering breaking news events.
• Produce compelling, timely content that meets industry standards and aligns with Associated Press (AP) style guidelines.
• Monitor news sources and quickly develop story angles for breaking developments.
• Maintain high editorial standards, verifying facts and adhering to AP style across all written materials.
• Collaborate with editors and producers to deliver up-to-the-minute news coverage in a fast-paced environment.
• Collaborate with other content creators to develop weekly newsletter from conceptualization to completion
• Assist in the curation news and video pages within the app with most relevant content
• Ensure headlines, URLs and titles are optimized for SEO
• Proactively collaborate with writes and other content creators to deliver engaging and immersive content across platforms
• Maintain websites and arenas, including checking of links and updating content
• Adhere to brand standards and established voice across platforms
• Participate in regular creative brainstorming and pitch sessions
• Utilize available data to make or adjust programming decisions across platforms
• Execute content on behalf of marketing and/or sales initiatives
• Adapt to changing editorial conditions in a short time frame
• Special projects or other duties as assigned