About the Role
The Content Specialist is responsible for helping lead Central Texas (Austin and San Antonio) Perry Homes’ content strategy, editorial development, and social media initiatives across all owned marketing channels. This role requires a strategic and creative thinker with strong content creation instincts, a strong base knowledge and skill set in short form video social content creation and a deep understanding of the home buying journey, with the ability to develop compelling, accessible, and brand-aligned content across a variety of formats, channels, and customer segments.
What You'll Do
- Create high-quality, audience-focused content, including social media posts, short and medium-form videos, photo assets, campaign materials, articles, blogs, and customer communications.
- Help conceptualize and capture, and/or coordinate professional video content that aligns with brand standards and supports campaign, community, employee, and storytelling initiatives.
- Plan and capture professional yet trend-aware photo content for platforms such as Instagram and Facebook, ensuring every image reflects Perry Homes' polished, sophisticated brand identity.
- Develop engaging social-first content that reflects current platform trends while maintaining a polished, professional, and brand-appropriate execution.
- Create and help manage multi-format content across marketing channels, including social media, video, photography, marketing collateral, and editorial content.
- Assist Sales Professionals in creating engaging social media content for their personal social channels.
- Collaborate with internal departments (e.g., marketing, regional teams, CX) to identify content needs and coordinate publication schedules.
- Help maintain and elevate the content calendar to ensure consistent, timely delivery across platforms.
- Partner with internal teams to create compelling video, photo, and social assets for channels such as Instagram, Facebook, YouTube, and other emerging platforms.
- Shoot high-quality vertical and horizontal video content, including b-roll, interviews, events, and trending social formats.
- Ensure all content reflects brand voice and adheres to editorial, SEO, compliance, and social media standards.
- Refine content from team members and partners for clarity, tone, accuracy, consistency, and brand alignment
Requirements
What We're Looking For
- Bachelor’s degree in English, Journalism, Public Relations, Communications, Marketing, or a related field required.
- 2+ years of experience in social media content creation, digital marketing, content marketing, editorial, or related roles required.
- Expert fast-moving social media videographer and video editor to help own our short-form and platform-native video content from concept to final cut.
- Proven ability to develop and manage content strategies in complex or regulated environments.
- Strong experience creating content across multiple formats, including social media, short-form video, digital campaigns, and written marketing materials.
- Demonstrated ability to create trendy, engaging social content and videos in a way that is polished, professional, and aligned with brand standards.
- Ability to create and edit content utilizing multiple team members contributing, pooling, and or providing assets for use.
- Experience with video planning, scripting, shooting, and editing for marketing and social media use.
Benefits
Why You Will Love Working Here
- Competitive compensation and benefits package:
- Medical, dental, vision coverage
- Financial Planning
- Time Off & Life Balance
- Family & Lifestyle
- Opportunities for growth and development
- Culture that is collaborative, inclusive, fast-paced, people-first
- Stable company with strong reputation in the market
Why Join Perry Homes?
At Perry Homes, we’re committed to integrity, excellence, and service—values that guide every customer interaction. Join a team where your work directly contributes to an exceptional homebuying experience and a trusted brand. We’re committed to creating an inclusive workplace where people can do their best work.
***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***
Perry Homes is an Equal Opportunity Employer
Disclaimer: Recruitment Fraud – Any communication regarding job opportunities from our organization will be initiated through official channels only, including our company email domain, @perryhomes.com and verified social media accounts. We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels. We do not at any early stage of recruitment process solicit personal information (e.g., passport and bank account info), financial details, or any form of payment (e.g., application fee). If you receive suspicious communications, encounter job postings that appear fraudulent, or want to confirm any employment postings, please contact [email protected].
Skills Required
- Bachelor's degree in English, Journalism, Public Relations, Communications, Marketing, or a related field
- 2+ years of experience in social media content creation, digital marketing, content marketing, editorial, or related roles
- Expertise in fast-moving social media videography and video editing
- Ability to develop and manage content strategies in complex or regulated environments
- Strong experience creating social media, short-form video, digital campaign, and written marketing content
- Ability to create polished, professional, trend-aware social content aligned with brand standards
- Ability to create and edit content using assets contributed by multiple team members
- Experience planning, scripting, shooting, and editing video for marketing and social media
Perry Homes Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Perry Homes and has not been reviewed or approved by Perry Homes.
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Fair & Transparent Compensation — Pay is considered strong in revenue‑generating roles, with high earning potential in sales and solid base or guaranteed pay in some cases. Overall, pay is often characterized as fair.
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Healthcare Strength — Medical, dental, and vision coverage are provided alongside an Employee Assistance Program. Optional critical illness and accident plans add breadth to the core health offering.
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Retirement Support — A 401(k) with company match is offered. Company‑paid life, short‑term disability, and long‑term disability reinforce financial security alongside retirement savings.
Perry Homes Insights
What We Do
Perry Homes, for over 50 years, has built quality homes in desirable communities across Texas in ideal locations around Austin, Dallas, Houston and San Antonio. We offer a variety of designs for every lifestyle at unmistakable values and quality in the most desirable Texas communities. Perry Homes is dedicated to providing first-class customer service before, during and after the sale. Our continuing loyalty to our customers, combined with our distinguished reputation, creates an unrivaled demand for Perry Homes.
