ROLE SUMMARY
We are looking for a strategic, highly organized content marketer to build and manage our organic content engine across social media, editorial, and executive thought leadership.
This is a hands-on role for someone who can develop the strategy, turn it into an actionable content calendar, and manage the work from initial idea through production and publication. You will write copy and creative briefs, manage creators and external partners, edit AI-assisted editorial content, and use performance data to continually improve what we produce.
The right person combines strong writing and editorial judgment with an understanding of platform trends, creative development, and content operations. You should be equally comfortable identifying a trending TikTok concept, editing a data-driven housing market article, and managing a ghostwriter producing LinkedIn content for a company leader.
COMPANY INFORMATION
True Footage set out to revolutionize the real estate industry, and Kelley Blue Book Homes is taking it to the next level. True Footage launched Kelley Blue Book Homes to help homeowners navigate selling with confidence, backed by data they can trust. We're looking for a Content Manager to own the day-to-day social presence for both True Footage and Kelley Blue Book Homes, bringing that message to sellers, agents, and homebuyers, in addition to owning our blog content.
ROLE DESCRIPTION
- Content & Social Strategy: Own the entire process from planning to creation to publishing across Instagram, LinkedIn, TikTok, and other relevant platforms.
- Creative Development: Develop original content — including writing briefs, crafting a strong hook, and translating trends into content that fits our brand — using data to inform what comes next.
- Vendor & Cross-Functional Coordination: Build and manage vendor relationships, comfortably coordinating designers, creators, and writers against deadlines.
- Content Calendar Management: Create, plan, and manage the content calendar and posting schedule across all platforms.
- Community Management: Respond to comments and DMs, handling public feedback and day-to-day community management.
- Brand Voice: Bring a strong, smart, and humorous voice to every platform, adapting tone to each channel while staying true to brand identity.
- Platform Expertise: Stay current on platform trends and nuances, tailoring content and strategy to what works best on each one.
- Cross-Team Collaboration: Collaborate with the Senior Marketing Manager on messaging, campaigns, and brand voice consistency.
- Market & Product Knowledge: Understand real estate market trends by digesting data from our proprietary tool, TrueTracts, to keep content relevant and informed.
- Blog Content: Write, edit, and publish blog content on a regular cadence, from home-selling guides to market and industry insights.
- Editorial Calendar: Maintain an editorial calendar that aligns blog topics with social promotion and campaigns.
- SEO Optimization: Optimize blog posts for SEO, including keywords, meta descriptions, and internal linking.
- Content Repurposing: Repurpose blog content into social posts and vice versa, so the two channels reinforce each other.
- Analytics & Reporting: Track and report on performance across social channels and web traffic, mining data for insights to improve week over week.
YOU BRING
- 5+ years managing content for a brand or company (real estate/proptech experience a plus).
- Strong writing skills for long-form content (tech writing experience a plus), in addition to social copy.
- Familiarity with AI tools to expedite content without jeopardizing quality.
- Visual/design sense (Canva, Adobe, or similar).
- Comfortable with analytics tools and reporting on performance.
- Experience handling public comments/reviews professionally.
- Self-starter who can work independently in a remote environment.
COMPENSATION
$90,000 - $100,000/yr
EEO STATEMENT
True Footage is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, gender, gender expression, age, national origin, ancestry, disability, marital status, sexual orientation, or military status, in any of its activities or operations.
Skills Required
- 5+ years managing content for a brand or company
- Strong writing skills for long-form content and social copy
- Familiarity with AI tools to expedite content
- Visual/design sense (Canva, Adobe, or similar)
- Comfortable with analytics tools and reporting on performance
- Experience handling public comments and reviews professionally
- Self-starter able to work independently in a remote environment
- SEO optimization skills (keywords, meta descriptions, internal linking)
- Real estate/proptech experience
- Tech writing experience
What We Do
True Footage is a real estate valuation company growing across the country and providing people with the opportunity to work with the most experienced and fun appraisers across the country. Our people are business owners, investors, appraisers and passionate about community and will help you grow your business and career no matter what stage you are at. We love people from all types of backgrounds and communities and are passionate about expanding the use of technology and data and teaching people to win BIG in the post-covid world. We live by our five core values: better together, action is our first instinct, continuous improvement, lead the way and unleash greatness. We are always looking to add hungry, ambitious, kind and curious people to our growing TF Family. We are on a mission to deliver a better path to homeownership for Americans all around the country.
