Content and Design Specialist

Posted Yesterday
Be an Early Applicant
San Antonio, TX, USA
In-Office
Mid level
News + Entertainment • Sports • Travel • Hospitality
The Role
Create, manage, and execute social media content and calendar; produce and edit photo/video/graphic assets; run community management, influencer programs, asset library, and performance reporting to drive awareness, engagement, and revenue for the parks.
Summary Generated by Built In

At SeaWorld, we're passionate about caring for animals. In fact, we've already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors. Join us and play an important part on our incredible team!

What you get to do:

  • Enthusiastically represent the parks through all owned social media channels.
  • Partner with the Content & Social Media Manager to develop, compile, produce, edit, and oversee social media, and its content, to drive awareness, engagement, and revenue for the parks.

Partner with Manager and associated team to:

  • Plan, manage and execute social media calendar based on park content and larger brand initiatives.
  • Partnering to conceptualize, produce, edit, and present content for distribution on owned platforms.
  • Community management on social media channels and regular collaboration with guest services.
  • Work with a variety of agencies and internal resources to develop creative assets for use in paid media, digital channels and in park. This includes leading and organizing large and small content shoots.
  • Manage and execute influencer program with the goal of achieving reach and strong UGC assets.
  • Follow through and assist with creative direction and development of content brand imagery (photo, video, graphic) to support key messages and use of traditional media, social media, and online platforms
  • Manage and organize the internal asset library.
  • Assist to manage, organize, and maintain all inventory of camera and production equipment.
  • Responsible for online brand monitoring
  • Strong understanding of social reporting
  • Partner with PR/Communications to drive integrated storytelling for the SeaWorld San Antonio and Aquatica San Antonio brands

What it takes to succeed:

  • 3+ years of social media and content creation experience required
  • Experience in content development for a growing social audience.
  • Experience with Google analytics and other measurement tools.
  • Intermediate Photoshop and video-editing software (iMovie, Final Cut Pro, etc.) experience required.
  • Microsoft Office program
  • Photo and video skills
  • Strong organizational skills
  • Read, write, and speak English
  • Read, analyze, and interpret general business documents and periodicals

What else is important:

  • Must be able to lift 20 pounds and push/pull up to 50 pounds
  • Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.
  • Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.
  • Deep knowledge of the latest social media, media, entertainment, and interactive trends and have a proven ability to assess and report consumer trends.
  • Editorial mindset that understands the content audiences consume and how to create content that is consistent with the park/Company’s brand voice, style, and tone.
  • Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
  • Ability to work with various departments and within varying organizational structures to achieve park and Company goals.
  • Enthusiastic, confident change-agent, performer and team player with the ability and passion to work in a demanding and fast paced environment.
  • Ability to analyze and present content and social performance.
  • Strong project management skills and ability to manage the priorities of multiple stakeholders in a dynamic and demanding environment.

The perks of the position:

  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

Skills Required

  • 3+ years of social media and content creation experience
  • Experience in content development for a growing social audience
  • Experience with Google Analytics and other measurement tools
  • Intermediate Photoshop experience
  • Experience with video-editing software (iMovie, Final Cut Pro, etc.)
  • Proficiency with Microsoft Office programs
  • Photo and video production skills
  • Strong organizational and project management skills
  • Ability to read, write, and speak English; interpret business documents
  • Ability to lift 20 pounds and push/pull up to 50 pounds
  • Experience managing influencer programs and community management
  • Ability to analyze and present social/content performance reporting
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The Company
HQ: Orlando, FL
3,300 Employees
Year Founded: 1964

What We Do

SeaWorld Entertainment, Inc. (now United Parks & Resorts) is a leading theme park and entertainment company that operates a portfolio of destination and regional theme parks across the United States, focusing on animal experiences and conservation.

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