Product Marketing Specialist (B2B Content)

About AvePoint: 

Securing the Future. AvePoint is a global leader in data management and data governance, and over 21,000 customers worldwide rely on our solutions to modernize the digital workplace across Microsoft, Google, Salesforce and other collaboration environments. AvePoint’s global channel partner program includes over 3,500 managed service providers, value added resellers and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

About the Position 

We are looking for an experienced Marketing and Communications Specialist to join our growing global Marketing team at AvePoint. In this role, you will create compelling content that drives brand awareness, engagement, and demand for our various programs and audiences worldwide. You will also collaborate with Product, Sales, and Marketing teams to define and refine messaging and positioning for our new and existing offerings, including custom services/solutions and edtech products.  

You are an excellent writer and collaborator. You are driven and can work with minimal supervision. You are resourceful and graceful under pressure.  

We look for people who value agility, passion, and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you. 

Specific Responsibilities 

• Research our global services, industries, and audiences to inform content strategy and creation across regions. 

• Collaborate closely with sales, product, and marketing teams to develop and refine product messaging and positioning, particularly for custom service offerings. 

• Create exciting, high-level marketing and communications collateral, including brochures, white papers, case studies, emails, landing pages, video scripts, and social posts. 

• Collaborate with worldwide content, creative, and communications teams to optimize content production and expand our footprint. 

• Project manage content for global campaigns and programs, ensuring alignment with digital marketing and SEO objectives. 

• Audit and optimize existing content for improvements in consistency, grammar, brand tone, and SEO.  

• Assist in process improvement, reporting, administrative and other tasks. 

What You Will Bring to Our Team 

• At least 5 years of experience creating global B2B content, ideally in enterprise technology, education technology, IT professional services, software development, or tech startups. Experience in the EdTech space and Singapore public sector is highly preferred. 

• Successful track record writing various high-level content formats and for various mediums. 

• End-to-end marketing experience: marketing communication (MarCom), product development and positioning, lead generation, and sales enablement. 

• Ability to effectively manage multiple projects and shifting priorities.  

• Excellent communication and collaboration skills, serving as the team’s point of contact for global programs and projects. 

• Outstanding research, analytical, and problem-solving abilities; resourcefulness and creativity.  

• Ability to work independently and within a team, with minimal supervision.  

What's in it for me?

• HMO coverage from day 1 of employment (+ 2 free dependents on your first day)
• Paid annual and sick leaves (convertible into cash)
• Paid compassionate leave (5 days)
• Employee Dedication Award (Years of service)
• Employee Referral Bonus Program
• Promoting diversity and inclusion
• Business Travel Opportunity (Top Performers)
• Hybrid Working Arrangement
• Competitive compensation package, Performance bonuses/incentives
• Career growth & advancement opportunities

*Terms and conditions apply

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.  

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