Consumer Strategy & Insights Manager

Job Description

Summary/Objective: 

The Manager of Consumer Insights – Portfolio Insights is responsible for identifying key consumer insights that allows Constellation Brands to build and nurture a strong portfolio of brands uniquely positioned in the beer category and deliver on business objectives. This role will act as a passionate advocate for the consumer to ensure we enhance our long and short term business outcomes An ideal candidate should be comfortable sharing their POV and eager to insert their perspective based on general business understanding that stretches beyond research results. We are looking for a STRATEGIC PARTNER, FUNCTIONAL EXPERT, & CULTURE LOVER to help continue the growth on our category-leading portfolio of brands. This role will work across all of our beer brands - focusing on portfolio level initiatives to maximize the incrementality potential of our expanding and complex set of products/brands. 

Essential Job Functions

CONSUMER INSIGHTS – CORE SKILLSET

Primary research responsibility (Qualitative & Quantitative) for Beer team, focused on the Portfolio Insights – category, sub-category, and macro consumer learnings. Key requirements include, but are not limited to, the following:

• Ability to synthesize data from disparate sources such as primary, secondary, and syndicated with demonstrated experience developing into story-driven insights that are actionable

• Expert in syndicated tools (ex. Numerator, Circana) and comfortable finding the story within large data sets.

• Lead development of research learning plans based on business and portfolio strategies and objectives; Partner closely with cross-functional teams to understand the needs of the business and recommend solutions to address key questions.

• Manage execution of all primary custom research,

• Proactively bring new ideas to stakeholders to help develop and refine brand strategies

• Explore new capabilities & developments within the evolving world of consumer insights and share best practices with team

• Comfortable with large and ambiguous projects – can help shape approach and delivery plan

STRATEGIC PARTNERSHIP

At our core, we believe the Consumer Strategy & Insights team is a strategic partner to our key stakeholders. It is important to know research principles, but equally important is knowing how to build a cohesive strategy that will connect and resonate with our consumers. We are looking for an individual that embodies the following qualities:

• A problem solver who has analytical skills but also creativity to tell them story beyond the numbers.

• A big picture thinker that can drive positive change for the business through strategic recommendations

• Comfortable sharing your perspective on the business and brand beyond research results, up to senior leadership.

• A deep understand of culture and what drives the latest trends in the category but also beyond. The ability to connect that dots between what is happening in the world and how it impacts our business.

• A balance of left- and right-brain thinking that can go deep on the data and provide a nuanced human perspective drawn from empathy and active listening.

• A natural curiosity about our brands and consumers and an insatiable desire to learn, grow, and develop yourself and others

Competencies:

• Strategic thinker (beyond research recommendations)

• Ability to balance science and art

• Communicating effectively

• Building relationships & teamwork

• Influencing up

• Customer/ consumer focus

• Initiative and results orientation

• Planning and organizing

Qualifications:

• A minimum of 8-12 years of market research experience at a research company, ad agency and/or CPG company.

• Minimum 2 years of experience of client-side CPG insights

• Academic and practical experience with a wide array of brand, packaging, advertising, and innovation research methodologies.

• Proven ability of analyzing and interpreting consumer/market data points and connecting them in ways that yield meaningful and actionable insights (vs. merely reporting facts).

• Exceptional written, oral, and presentation skills.

• Strong analytic skills and critical thinking skills.

• Experience in reporting and analyzing syndicated data sources such as IRI, Numerator, Spectra, and Household Panel.

• Expertise with Excel and PowerPoint.

• Experience with syndicated data sources (IRI, Nielsen) a plus

• Experience with statistical software programs (SPSS/SAS) tools a plus.

• Bachelor degree in marketing, research, or business.

• Experience working in alcohol beverage industry a plus but not required

• Spanish fluency is a plus, but not required

• Hard-working, detail oriented, creative, and comfortable working with numbers.

• Ability to work independently in a fast paced environment, coordinate multiple projects and meet deadlines within budget requirements.

ADA Physical/Mental/Workplace Requirements:

• Physical Requirements: Requires the ability to stand, walk, climb stairs and occasionally lift and/or move up to 25 pounds. It also requires sitting, operating a computer keyboard, telephone and other equipment, reading, talking and hearing for extended periods of time.

• Travel required: >20% domestic.

The purpose of this description is to describe the essential job functions and the level of work performed by individuals assigned to this position. This description is not an exhaustive list of all job duties performed by this position. Management reserves the right to modify, add or remove duties from particular jobs and assign other duties as necessary.

Location

Chicago, Illinois

Additional Locations

Job Type

Full time

Job Area

Communications

The salary range for this role is:

$108,600.00 - $169,900.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.