Consumer Planning Manager

Job Title: Consumer Planning Manager

Reports to: Head of Consumer Planning - EABL

Functions:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Context/Scope:

East African Breweries Limited (EABL) is committed to establishing itself as the world’s best performing, most trusted, and most respected consumer products company. Central to this ambition—and deeply embedded in our values—is an unwavering focus on our consumers and customers. This passion underpins our performance goals across every market in which we operate.

As Consumer Planners at EABL, our purpose is to lead the total business with ideas and insights that drive growth. Our stakeholders expect us to consistently apply our distinctive capability to guide the organization in making strategic, commercially astute, and evidence-based decisions—responsive to the evolving realities of our consumers’ and customers’ lives.

Our function is grounded in a philosophy of Planning that extends well beyond traditional research. We have built an industry-recognized reputation for thought leadership, shaping brand-building strategies and influencing the way marketing is executed across EABL.

We are dedicated to attracting exceptional leaders and inspiring them to do the best work of their careers. Within the Consumer Planning community, we are committed to investing in our people—through capability building, coaching, and cultivating strong relationships internally, across functions, and with our agency partners.

Dimensions:

The role of Consumer Planning manager involve consumer, market and innovation insights that inspire big, strategic & scalable ideas that drives sustainable growth in EABL -Kenya

Financial:

Manage consumer planning  full year budget

Market Complexity:

Kenya (East Africa Assignments)

Role Responsibilities:

• Externally curious

• Shows an interest in others’ drivers and motivators

• Encourages thoughtful risk taking

• Looks for opportunities for themselves and others to learn

• Reads the situation and uses breadth of influencing and interpersonal styles get the best out of them

• Amplifies EABL’s  purpose through their own actions

• Develops ambitious plans and brings clarity to others

• Proactive at engaging immediate stakeholders regularly, purposefully and without constant prompt

• Brings data into discussions in a relevant and insightful way. Is able to make clear recommendations based on the information

• Tries new ways and challenges complacency

• Is creative in solving problems

Accountabilities:

• Identify and articulate strategic opportunities for growth across brands, categories, and markets.

• Synthesize insights from diverse quantitative and qualitative data sources, connecting them in meaningful and actionable ways.

• Uncover deep consumer insights and translate them into implications that drive innovation and growth.

• Leverage measurement and evaluation findings to enhance the productivity of advertising and promotional investments in innovation.

• Prioritize resources rigorously, focusing on high-impact activities that deliver maximum value to the business, while delegating or discontinuing lower-value tasks.

• Influence business decisions effectively, ensuring they are grounded in consumer and shopper insights and aligned with commercial objectives.

• Challenge and inspire the organization by introducing consumer- and shopper-led provocations that drive meaningful change.

• Maintain external vigilance on cultural trends, market dynamics, and emerging forces to anticipate factors that may enable or constrain growth.

• Lead the Kenya planning team in identifying and pursuing innovative opportunities to accelerate recruitment across the total beverage alcohol portfolio.

• Enhance marketing investment effectiveness by embedding a culture of learning and applying world-class systems, tools, and capabilities.

• Build exceptional talent and capability within the Kenya team to secure the next generation of planning leadership, fostering individual and collective growth and creating sustainable long-term career paths at EABL.

Experience / skills required

• Bold, influential leader who are inspired by proactively shaping the business and future trends

• Deeply curious about consumers, shoppers, innovation, our brands and markets

• Immersed in culture and obsessive about harnessing it

• Innovative and creative but also intellectually rigorous in the thinking - a master of both the art and the science of Planning                                                        

• Truly collaborative, a key team player but an objective voice of reason

• An industry thought leader and agitator

• Extensive and proven experience in multi-market, complex environments.

• Insatiable curiosity for understanding consumers and the world they exist in, with evidence in applying this to drive brand growth

• An individual who has the ability to influence across senior levels in the Category and Brand Communities

• 7+ years relevant experience in research related fields

• Master’s degree in data science or any other related field

• Proficiency in Data handling and manipulation tools: Power BI as minimum base requirement

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.