Role Summary
The role holder will be responsible to grow sales & market share of the assigned category through provision of an effective and efficient product portfolio with the right price and channel segmentation, while improving profitability & growth. The role is responsible for developing the Business Unit’s overall consumer/category/marketplace strategy, as well as partnering and maintaining relationships with all key stakeholders to maximizes sales and profitability across all channels.
Role Responsibilities
Create assortments informed by Marketplace capacity and insights that drive the integrated marketplace, seasonal strategies, and inspirational consumer experience.
Drive sales from the assigned category by developing comprehensive business plans & long-term strategy
Responsible for overall category profitability across all channels by leading the decision-making process on product pricing and intake profitability benchmarks; based on quantitatively driven insights for accurate planning.
Develop assortment frameworks & module grids that align Category, Consumer & Channel mapping to elevate brand/category presence, drive segmentation & differentiation, revenue growth across the Marketplace.
Leads the seasonal forecasting process to secure product access and allocations from brand; enabling growth while managing inventory, SOH and sell through considerations.
Ensures data driven insights guide brand/category management decisions, including the introduction of new products, channel assortments driven by consumer mindset, product pricing across all regions.
Ensures access to market intelligence through various sources, benchmark/evaluate competition pricing, new product introductions, category trends which may impact the profitability of assigned category.
Collaborates with Wholesale channel to understand account specific requirements, investment trends, growth plans, product sell through to formulate the category business strategy for the channel.
Provisions for achievement of Wholesale KPIs and Sales with the right channel, account & product strategy.
Collaborates with Retail Merchandising & Category Management to gain insights on consumer trends, store sales, category contribution, growth opportunities, product gaps etc. to develop the category business strategy for the retail channels.
Monitors & analyzes business performance of category sales, Gross Margins, sell out performance, along with, ensuring key Retail Performance KPIs ITR, GMROI etc. are achieved.
Applies retail fundamentals like inventory turn, gross margin, markup, and sell through to drive informed & profitable pre-season and in-season decisions focused on assortment mix and depth.
Monitors pricing from brand/s and liaises with suppliers on product launches, in-store dates, stock availability for product campaigns, marketing launches & events.
Evaluates local market specific product gaps or opportunities within the category and engages with brand principals to plan, forecast, develop and provision for products in future seasons.
Leads the Go-to-Market process and Seasonal Product Presentations, Merchandising frameworks for the category, ensuring clear communication of category, brand, product strategy with all partners & stakeholders.
Works closely with Consumer & Marketplace Operations to ensure quantitative, insight driven forecasting with brand principals & decision-making on seasonal allocations & account access.
Collaborates with Visual Merchandising function, Retail Brand Marketing, GTM Manager to ensure seasonal sell-in tools, showrooms, catalogs are up-to-date and provisioned for the seasonal calendar.
Aligns with Brand Marketing function to ensure maximum visibility of their category through online and offline channels.
Collaborates with the retail marketing function, to ensure maximum visibility of their category through retail & digital marketing
People Management
Responsible for setting clear objectives and performance targets in collaboration with team members, ensuring alignment with overall organizational goals.
This role involves actively mentoring, guiding, and providing direction to the team to cultivate skill development, operational efficiency, and continuous improvement.
The incumbent applies structured performance management practices to monitor progress, troubleshoot issues, and drive the team towards achieving periodic KPIs.
Through strategic oversight and regular feedback, the incumbent fosters a results-oriented environment, empowering the team to meet and exceed established benchmarks while supporting both individual and collective growth.
Technical / Functional Competencies
Product / Category / Brand / Industry knowledge
Experience with Presentations to large audiences
Strong analytical skills to drive insights
Experience / Qualification
Bachelor’s / Master’s degree in Business Management/ Marketing or equivalent, or Bachelor’s / Master’s degree in Buying and Merchandising
A minimum of 4 - 5 years of relevant experience with at least 2 years in managing brand/category of products
Skills Required
- Bachelor’s or master’s degree in Business Management, Marketing, Buying and Merchandising, or equivalent
- 4–5 years of relevant experience
- At least 2 years managing product brands or categories
- Strong analytical skills to generate business insights
- Experience presenting to large audiences
- Product, category, brand, or industry knowledge
What We Do
GMG is a global well-being company that retails, distributes, and manufactures leading international and home-grown brands. Its portfolio spans sports and everyday goods, health and beauty, home, properties, and logistics. The company focuses on creating superior customer experiences while serving consumers, partners, employees, and communities across its international operations, supported by continued innovation and a broad multi-sector platform for diverse markets worldwide.
