Consumer Marketing Manager

About the Role:

We are looking for a dynamic and experienced Marketing Manager to lead and execute high-impact campaigns that drive growth and increase demand for Mill products across both D2C (Direct-to-Consumer). This role will be critical in expanding our brand reach, enhancing consideration, and achieving measurable results. The ideal candidate is a strategic thinker, adept at navigating complex marketing initiatives, optimizing campaign performance through data-driven insights, and managing cross-functional collaborations. You'll be responsible for driving programs from ideation through to execution, influencing key stakeholders across the business, and ensuring seamless operational execution.

Responsibilities:

Marketing Strategy & Execution:

• Develop, manage, and optimize marketing campaigns and strategies that align with quarterly growth targets.
• Collaborate with Product and Marketing teams to define the end-to-end customer journey, tailoring initiatives for various Mill customer segments.
• Own and execute marketing campaigns in target markets, including media and event planning in collaboration with field sales. Assess local campaign effectiveness and scale successful tactics to national campaigns.
• Lead the creative briefing process, providing clear, high-quality briefs to design teams to develop assets that resonate with distinct audience segments across channels.
• Own project management of campaigns, ensuring on-time delivery and effective communication with stakeholders to meet deadlines.
• Partner with channel leads to track performance, extracting insights and applying learnings to future initiatives. Build a best-practices playbook that drives continuous improvement.
• Develop and maintain comprehensive project plans, timelines, and budgets. Track progress, mitigate risks, and ensure resources (internal and external) are optimally allocated.

Reporting & Analysis:

• Regularly report insights to stakeholders and executives on campaign and program performance
• Analyze campaign data to uncover optimization opportunities and refine strategies. Make actionable, data-driven recommendations that enhance future efforts.
• Create dashboards and performance reports that deliver clear, actionable insights to stakeholders.

Collaboration & Communication:

• Act as the liaison between internal teams (Creative, Analytics, Product, Sales) and external partners (agencies, media buyers, vendors) to ensure seamless execution and alignment across marketing programs.
• Maintain strong communication with all stakeholders, providing regular updates on campaign status, performance, and roadblocks.
• Foster positive working relationships with internal and external teams to ensure the success of marketing initiatives.

Growth Facilitation:

• Contribute to the development and refinement of marketing strategies that facilitate both new market penetration and sustained growth in established markets.
• Identify, evaluate, and capitalize on new marketing opportunities and emerging channels.
• Stay ahead of industry trends, adopting best practices and ensuring Mill’s marketing efforts are innovative and competitive.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of marketing experience, with specific expertise in both D2C and local marketing. This can include: event marketing, community sponsorships and  regional media planning.
• Proven track record of managing marketing campaigns across various channels, ensuring alignment with brand standards and business goals.
• Expertise in collaborating with external media partners and creative teams to produce high-quality, brand-aligned content and campaigns.
• Strong project management skills, including the ability to juggle multiple priorities and deliver results on time and within budget.
• Proficiency in data analysis, with the ability to use insights to optimize campaigns and inform strategy.
• Excellent communication and interpersonal skills, with a demonstrated ability to engage and influence cross-functional teams.
• Fluency in common project management and collaboration tools, such as Google Suite, Excel, and tools like Coda

The estimated base salary range for this position is $145k to $190k, which does not include the any benefits or equity. Various factors are considered in making compensation decisions, including but not limited to experience, training, licensure and certifications, and business and organizational needs.