Consumer & Market Insight Manager DACH UFS (d/f/m)

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Hamburg, DEU
In-Office
Other
The Role

ABOUT FOOD SOLUTIONS  (UFS)

Act like a founder, be part of a Winning team, accelerate your growth, stay ahead of the curve, enjoy the journey: JOIN UFS

 

Unilever Food Solutions (UFS) is the the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, generating ~€3 Billion in Turnover, and employing ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.

 

We at UFS have a bold and clear ambition and strategy in place to reach €5bn by 2030 with accretive profitability, by being the best solution provider to our 5 million operators. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.

 

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with Univoice scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.

 

Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles.If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!

UFS Consumer & Market Insight Manager DACH (d/f/m)

 
JOB PURPOSE 

The Consumer & Market Insight Manager (CMI) Unilever Food Solutions (UFS) DACH & Future Growth Opportunities EU Lead is a new, hybrid role that will deliver multi-stakeholder insights to provoke growth for UFS in DACH, as well as partner the marketing team in the space of future growth opportunities.

The main purpose of the role is to lead the insights and operator’s centricity program via Digital, AI and traditional research projects, ensuring insights into action that drive business results. You will be expected to fully leverage the power of existing and new information into effective business action both for the local strategic understanding program as well as provide input into their assigned cluster organization.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Business partner the DACH marketing and Innovation & Portfolio EU team to unlock competitive growth & transform the Portfolio.

  • Business partner to improve the competitiveness and feed the innovation pipeline for the DACH region and for Future Growth Opps at EU level. Lead IBP together with Marketing to secure operators pain points are represented and actioned

  • Be the owner of the end-to-end research process: from detecting the business question, build the research brief and manage the project to secure impact of results in the business.

  • Be the main point of contact and knowledge holder for actionable consumer, customer and Omni-channel insights leveraging the digital data that UFS already has (digital e-panel, AI tools) and mapping the white spaces to develop new tools that address business questions.

  • Sit in the DACH local leadership teams and in Portfolio & Innovation EU, as well as the UFS CMI leadership team to help shape and drive a common agenda, share best practices, and HACK ideas in the region.

• Design and Lead the Digital, Analytics and Growth Transformation Agenda to future fit how CMI in the region uses data and analytics to steer growth.

  • Develop and Use AI solutions for the end-to-end research process: from insight generation to communication and pack evaluation and post launch optimization and insight generation.

  • End to End management of the DIGITAL e-panel for DACH and contribute to the evolution of it with new and disruptive methodologies to make it future fit and Design and execute the annual strategic learning plan for DACH and for Future Growth Opps at European level

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

  • 7+ years’ experience in core /fundamental Consumer, Market Research or Analytics roles or similar function, with mastery of the market research landscape of tools across qualitative and quantitative methodologies.

  • 3+ years relevant leading experience in a digital and social first research methodologies, applied analytics and data driven oriented role is a MUST. In depth understanding of the digital ecosystem (including digital selling, social media content development, optimization and measurement) and proven leadership of research projects in this area

  • Experience in B2B research, Digital Marketing, Digital Selling selling and EComm research is highly preferred

  • Significant experience in modern innovation practices (Agile, Lean, Growth hacking and Rapid Experimentation); as well as working effectively in cross functional teams.

  • Ability to manage and influence a large and complex set of stakeholders & hold others accountable

  • Operational efficiency in Power BI, Dataiku, or other comparable tools and ability to extrapolate, process and analyze raw data from structured databases is an advantage

  • Fluent German and English skills

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Unilever Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.

  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
  • Retirement Support Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
  • Flexible Benefits Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.

Unilever Insights

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