Purpose and Objective
The Consumer Intelligence Supervisor will be responsible for supporting AMIRI growth strategies by managing day-to-day customer analytics, with a focus on converting customer data from multiple sources into business implications and recommendations. The Consumer Intelligence Supervisor will develop analytical methodologies to tackle key business questions about the customer, identify acquisition and retention opportunities online and offline, and manage segmentation and targeting strategy, reporting, and client optimization.
Responsibilities & Duties:
- Develop analytical methodologies to tackle key business questions about customer behavior
- Leverage data to identify acquisition and retention opportunities online and offline with the goal of maximizing lifetime value and driving loyalty
- Manage day-to-day customer analytics and develop cadence of formal reporting to business partners
- Collaborate with digital and retail marketing teams to plan multi-channel strategies (email, social, display, POS, in-store)
- Manage segmentation and targeting strategy, reporting, and optimization
- Test, launch, and optimize enhanced capabilities to reach the customer, including personalized recommendations, A/B testing, triggered campaigns, etc.
- Manage relationship with external marketing and insights partners
- Partner with cross-functional teams to define success metrics and set customer-related goals
- Work closely with internal data-management team and external partners to ensure quality controls are in place and data remains accurate
Desired Experience & Talent:
- Bachelor's Degree, preferred
- 4+ years of analytics/customer insights/business intelligence experience in a retail organization
- Experience applying predictive models to business use-cases
- Experience translating data into actionable recommendations and presenting to senior leaders
- Strong Excel and presentation-building skills
- Highly analytical thinker with ability to distill information and communicate clearly
- Meticulous attention to detail
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What We Do
Established in 2014 by Mike Amiri, the luxury menswear and womenswear brand, AMIRI, marries refined craftsmanship with the glamor of LA’s authentic skate and street culture.
An LA native, founder Mike Amiri began his career in fashion by handcrafting unique stage pieces for iconic hard rockers such as Axl Rose and Steven Tyler. Eternally intrigued by such dark, heroic figures, his flair for tapping into this rock ‘n’ rock ethos led him to design an exclusive capsule collection for the LA-concept store, Maxfield.
Since this debut collection, Mike established a distinct design signature with his deconstructed, hand-embellished denim jeans, leather jackets, grungy flannel shirting and graphic tee-shirts — all grounded in the nostalgic touchstones of his Californian youth. Early styles, like the MX1 jeans and Bandana Buckle boots, remain the pillars of AMIRI today, and the designer’s nascent DIY sensibility has since evolved into a studied and distinct savoir-faire.
Today, AMIRI presents a collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Barneys, Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in LA, and often even hand-finessed in-house. More recently, production of leathergoods and tailored suiting moved to Italy.
Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.
