We are looking for a dynamic Consumer Insights Manager to join our Global Consumer Insights team! This role will lead market research initiatives supporting Aristocrat across both Gaming (land-based slot machines) and Interactive (online real-money gaming) businesses. In this highly collaborative and pivotal role, you will report to the Director of Consumer Insights and engage with global studios to deliver consumer-centric insights that drive business growth and product decisions within the regulated gaming sector.
What You'll Do
Develop positive relationships with slot studios, handling day-to-day research activities to understand business needs and deliver actionable insights.
Collaborate with fellow colleagues from the Market Research unit and crucial collaborators dedicated to the gaming sector.
Develop and implement various research methodologies, such as art and theme testing, landscape studies, player motivation research, hardware studies, and driven happiness evaluations.
Build clear, insightful reports and presentations, translating findings into meaningful narratives and actionable recommendations for teams across the organization, including senior executives.
Include secondary industry or internal data to complement primary research insights and ensure a complete understanding of player preferences and behaviors.
Manage relationships with existing research vendors and onboard new partners as needed to support research initiatives optimally.
Prior experience in the slots gaming, casino, real-money online gaming, or closely related regulated entertainment markets is required.
3+ years of experience with market research methodologies with hands-on project management from start to finish.
Strong writing and presentation skills, with the ability to effectively communicate findings to various stakeholders.
Proficiency in crafting reports and presenting insights, ensuring clarity and relevance for different audiences.
Ability to conduct research independently or collaboratively with external partners, ensuring projects meet objectives and timelines.
Demonstrating proven experience of using internal data sources and/or external data aggregators to extract, analyze, and synthesize information that effectively addresses business questions and drives strategic decision-making.
Preferred: Master’s degree or equivalent experience in market research, psychology, business, or a related field.
Experience conducting research in a regulated industry, such as gaming, finance, or healthcare, with a strong understanding of compliance considerations; direct experience in real-money gaming (land-based and/or online) is highly desirable.
Hands-on experience with qualitative research methods, including in-person research, product testing, intercept interviews, and other face-to-face methodologies to gather deep consumer insights.
Proficiency with survey tools (e.g., Qualtrics), data analysis software (e.g., SPSS), or consumer panels is advantageous.
Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V
World Leader in Gaming Entertainment
Robust benefits package
Global career opportunities
Our Values
All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen
Travel Expectations
Up to 25%Pay Range
$91,921 - $170,710 per yearOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Top Skills
What We Do
Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!
Why Work With Us
Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.
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