Consumer Insights Manager

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Purpose of Role
The role of the Manager, Chocolate Insights serves to influence top-tier financial business results through delivering inspirational category consumer insights, managing all the category research requirements and enhance the strategic insights capabilities in the category team
Business Impact

• Demonstrate candor and courage in delivering compelling and actionable business recommendations to enable consumer-centric decisions that deliver superior business results.
• Proactively participate in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings.
• Drive brand equity through strong collaboration with Marketing to ensure strong consumers value equation.
• Drive the identification and application of consumer understanding into the development of strong Mondelez Marketing Strategies (IMC) and help quantify the Strategic Value Consumer
• Develop Mondelez's capability for integrating and synthesizing market and consumer data and results of concept product testing to estimate the size of a new product launch
• Champion development and application of tools and techniques to drive the forecasting of the size of a new product launch and validate ideas
• Effectively collaborate with Category team, to ensure accurate forecasting of the volume / revenue of a new product launch

Strategic Planning for Research

• Demonstrate a clear understanding of Mondelez's business model, corporate / category strategies, business objectives and analytic priorities
• Proactively identify strategic issues and knowledge gaps within the category and generate hypotheses for validation.
• Accountable for managing and delivering a solid Category Insights plan within the budget, time and resource constraints, aligned with the business priorities for analytic priorities.
• Recommend best practices to Category India CI team to facilitate the integration of country CI Analytic plans

Powerful Insights

• Category: Proactively provide objective counsel to the relevant Category team on the effectiveness of category strategies and execution of plans.
• Consumer: Drive holistic consumer insights and understanding to leverage business planning and decision making through quantitative analysis (e.g. segmentation, regression, sizing estimation).
• Customer: Partner with the shopper insights team to build the relevance and quality of shopper and retail insights
• Competition: Help Mondelez Marketing team on insight identification and developing consumer intuition through analysis of syndicated data

Organizational Excellence

• Collaborate with India Category CI Lead and various category CI team to facilitate teamwork, confidence, common purpose, and empowerment amongst the team members
• Provide constructive and effective feedback on Strengths and Development Opportunities through formal and informal feedback
• Actively participate in the development of effective training, and facilitate delivery of training material

Supplier selection and management

• On going manage the supplier relationship for retail data purchases, ensuring service and added value is delivered consistently
• Guide long term relationships by actively participating in the evaluations, negotiations and training of suppliers.
• Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables
• Providing checks and balances - facilitate reviews and evaluation (pre/post)

Mastering Research Tools and Techniques

• Ensure optimal research solutions are developed and utilized through qualitative, quantitative, syndicated and digital research tools
• Drive data quality and return on investment and full utilisation of syndicated and continuous data
• Drive a culture of post evaluation through appropriate tools which monitor the changes in consumption, market share and categories in the market

Experience

• 9-12 of experience in the CPG/FMCG industry and/or research agencies such as Nielsen or Kantar
• Ideally experience in Both Industry (CPG FMCG) & Research agencies Nielsen or Kantar
• We're seeking someone with a strong background in quantitative research techniques, and working knowledge of qualitative techniques.
• Experience in Nielsen retail data and Kantar Household Panel data. will be preferred.
• Proven track record in an insights role within a client organization (manufacturing or service industry)

Stakeholder Management

• Brand Managers, Category Managers, Senior Directors, Sr Marketing Managers, Marketing Leadership Team, Category Planning & Activation Team.
• Presentation to CMO (Marketing Leadership Team) or Country President
• Engaging with Consumer Science or RDQ Senior Group Leaders for Chocolate.

Soft skills :

• Strong presentation Skills
• Conflict resolution
• Multi-tasking

Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands-and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 - the fourth time we've received this award.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Demand Spaces
Insights