Consumer Insights Associate Manager

Reposted 18 Days Ago
Be an Early Applicant
Charlotte, NC, USA
In-Office
Junior
Other
The Role
The Consumer Insights Associate Manager analyzes market trends and consumer behavior to generate insights that shape marketing strategies and product development.
Summary Generated by Built In
Marketing

Permanent

Job Description

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you’ll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.  

All About the Role:

As a Consumer Insights Associate Manager, you will help turn consumer understanding into actionable insights that shape products, marketing strategies, and brand experiences across the Frigidaire and Electrolux portfolios.

This role partners closely with cross‑functional teams to deliver clear, data‑driven insights that influence decision‑making across innovation, marketing, and ownership experience. The ideal candidate is intellectually curious, consumer‑obsessed, comfortable with ambiguity, and skilled at translating complex data into compelling stories that drive action.

Key Responsibilities:

  • Analyze competitive landscapes, consumer segments, market dynamics, pricing, and category trends to inform strategic decisions

  • Conduct rigorous quantitative analysis (e.g., cross‑tabulations, trend analysis, segmentation, basic modeling) to identify insights and implications

  • Translate complex data sets into clear, concise insights and recommendations for cross‑functional stakeholders

  • Manage components of brand health, brand tracking, and other ongoing research studies, including maintenance of trackers, benchmarks, and reporting tools

  • Identify early signals and shifts in consumer perceptions or behaviors and communicate implications to business partners

  • Support the execution of multiple, concurrent cross‑functional projects while ensuring timelines and deliverables are met

  • Coordinate research activities with external market research vendors to ensure work is delivered within scope and on schedule

  • Prepare and deliver presentations that combine data, insights, and storytelling to drive understanding and action

Minimum Qualifications

  • Bachelor’s degree

  • 2+ years of relevant professional experience in consumer insights, market research, or a related analytical role

  • Solid understanding of market research methodologies, tools, and outputs

  • Hands‑on experience with quantitative research such as message testing, concept testing, or brand tracking studies

  • Strong analytical skills with experience working with large or complex quantitative data sets

  • Proficiency in Excel and PowerPoint; experience with survey platforms (e.g., Qualtrics) and data visualization tools preferred

Benefits highlights:

  • Discounts on our award-winning Electrolux products and services

  • Family-friendly benefits

  • Insurance policy plan

  • Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en

Electrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through [email protected]. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

#LI-OG1

Skills Required

  • Bachelor's degree
  • 2+ years of relevant professional experience in consumer insights, market research, or analytics
  • Solid understanding of market research methodologies, tools, and outputs
  • Hands-on experience with quantitative research such as message testing, concept testing, or brand tracking studies
  • Strong analytical skills with experience working with large or complex data sets
  • Proficiency in Excel and PowerPoint; experience with survey platforms and data visualization tools preferred

Electrolux Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Electrolux and has not been reviewed or approved by Electrolux.

  • Healthcare Strength Core medical, dental, and vision coverage is described as solid, with some references to first‑day eligibility and mainstream carriers. Health benefits are consistently positioned as a reliable component of the total package.
  • Retirement Support A 401(k) with company match is emphasized as a plus, with the match often characterized as generous. Retirement offerings are frequently cited as a meaningful part of overall compensation.
  • Leave & Time Off Breadth Vacation/PTO and paid holidays are highlighted, with mentions of floating holidays or personal days in some locations. Time‑off provisions contribute positively to overall benefits perceptions.

Electrolux Insights

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The Company
Charlotte, NC
23,469 Employees
Year Founded: 1919

What We Do

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.

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