As part of the Insights and Analytics Team, the Consumer Insights Analyst will be a key contributor that provides actionable insights to teams across the organization. This individual will report to the Global Consumer Insights Manager and will support a range of projects including brand health tracking, creative testing, product optimization, and more. A successful candidate is highly organized with the ability to manage multiple projects simultaneously. Furthermore, they must build and maintain strong relationships with stakeholders and research vendors and create deliverables that tell a compelling story. This individual will continue to foster the connection TaylorMade has to golfers around the world and amplify their voices within the business.
Essential Functions and Key Responsibilities:
- Design, coordinate, and execute research projects, including brand tracking, ad tracking and ad hoc projects.
- Engage directly with research vendors to ensure project timelines are met.
- Oversee TaylorMade’s customer research panel by planning and executing surveys to address key business questions.
- Work with ecomm, legal, and customer service teams to manage monthly panel sweepstake requirements.
- Translate qualitative and quantitative data into actionable insights through effective data interpretation and visualization.
- Stay up to date on the latest current events in golf such as product launches, campaign launches, and results from major golf tournaments.
- Performs other related duties and assignments as required.
Knowledge and Skills Requirements:
- An understanding of different quantitative and qualitative research methodologies such as Conjoint, segmentation, and video diaries.
- Intermediate to advanced proficiency in Qualtrics and / or other surveying tools such as Alchemer or Alida.
- Experience creating and analyzing cross tabulated data through software such as Q, SPSS, or Qualtrics.
- Understanding of golf terminology and the latest golf equipment.
- Proficiency in Microsoft Office (Word and Excel) with advanced skills in PowerPoint.
- Strong English communications skills: both verbal and written with ability to present to internal audiences
- Exceptional time / project management skills and ability to respond to changing stakeholder needs.
- Interpersonal skills suited to dealing courteously and professionally with cross-functional teams.
Education, Work Experience, and Professional Certifications:
- Bachelor's degree in business, marketing or related field.
- 3+ years’ experience in market research/consumer insights.
- Experience on the research supplier / agency side is preferable.
- Previous experience working with an internal consumer panel is preferable.
Work Environment / Physical Requirements:
- Primarily office environment, consistent computer use
- Able to work efficiently and accurately in an atmosphere of frequent interruption
- Light physical effort equal to frequent lifting or moving of lightweight materials.
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $75,000 - $90,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
Top Skills
What We Do
Overview:
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks.
History:
In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far.
Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
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