Consumer Insight Manager Cambodia & Laos

Role Title: Consumer Insight Manager - Cambodia & Laos

Location: Phnom Penh, Cambodia

Background and Main Job Purposes:

• This role is crucial to inspire the business by spotting growth opportunities through business units, categories & channels, enable action points across 6Ps levers
• Provide consumer & customer knowledge across BUs in Cambodia & Laos by connecting the dot of available information both from external and internal Unilever.
• To succeed, the person in this role will be the main partner to GM Homecare Cambodia & Laos and Country Head Cambodia & Laos. While building partnership with other BUs commercial lead in Cambodia & Laos.

Role & Responsibilities:

• Lead consumer & customer connectedness:
  • Identify the passion points and tensions of consumers, with depth of understanding on what matters to consumer.
  • Understand consumer behaviours with strong motives/psychological reason.
  • Co-creation with relevant consumer cohorts to ensure local insights are captured to equip the innovation deployment.
  • Conduct consumer and shopper study to gain insights related to new ideas, concept, product, communication and in-store behaviour.
  • Be data-centric with holistic pictures across available data sources.
  • Establish consumer & costumer connectedness culture within the business.
• Identify potential growth opportunities in Cambodia & Laos:
  • Observe pattern and connect the dot of multiple information to generate strong insights for the business, across BUs and one view of total country.
  • Draw learning from comparing input metrics in consumer & market (distribution/TDP, price, promotion, SOV, etc) to output metrics of growth & share.
  • Identify key issues and opportunities by deep dive analysis into category, brands, variants, pack sizes, consumer profile, demographics segment, etc.
  • Develop thought leadership on macro situation, market dynamic and consumer trends.
  • Influence strategy by turning complex questions into clear and concise actionable recommendations.
  • Work in collaboration with marketing, CSP and CBP to drive insights into actions.
• Strengthen CI tools/approaches to improve the insights deliverable:
  • Managing tracking data cross BUs, provide performance reporting/analysis and collaborate with agency partner to deliver insights, actionable recommendations and strong story telling. 
  • Seek possibility to experiment with new research tools, agile and efficient to answer business questions – explore digital solutions, social media listening, etc.
  • Motivate, inspire & collaborate with agencies partner to ensure maximum value for the business (i.e. quality, timeline and services)

All About You:

• Strong analytical skills to leverage data into actionable insight, supported by strong communication skills via written and verbal, effectively across all levels of the organisation.
• Strategic Influencing with confidence using sound logic and detailed analysis, provide direction to conversation with senior stakeholders.
• Thriving in ambiguity with ability to make progress even at uncertainty and incomplete information, proactively building frame of thoughts.
• Outstanding organisational skills and attention to details, including the ability to manage multiple overlapping priorities to meet key deadlines, whilst ensuring high quality output.
• Local mindset with genuine interest of learning about the markets and their consumers, shoppers, retailers, and competitive dynamics
• Outside in mindset and obsessed by market, consumer and customer trends, with an eye to convert them into tangible business opportunities.
• A self-starter with strong bias for action to work under minimal brief, progress within fast-paced, think and action as integral part of the business.
• Effective team player by providing support as and when needed when working in team. On the other hand, experienced in handling agile ways or working.
• Functional experience – typically insights person or marketers looking to build strategic/big picture skills have done well in this role, or strategy specialist looking to broaden their business knowledge and skills
• Hard skills – excellent in Excell & Power Point to communicate the insights/story. Presenting complex information from large data in simplify visual and concise message

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.