Consumer Ecosystem Strategy Director

The Consumer Ecosystem Strategy Director will contribute to the major transformation of Pfizer's global consumer digital presence-unifying unbranded content on a single platform, elevating user experience standards, and driving consistency and efficiency across all consumer-facing assets .
The Consumer Ecosystem Strategy Director will be responsible for mapping journeys across assets in our consumer ecosystem, helping to ensure consistency and advancing Pfizer's business priorities . A successful candidate will have a passion for understanding the evolving digital expectations of our consumer audiences and key technology trends and advancements , and they will be responsible for bringing these insights into our digital ecosystem .
This director will have specific responsibilities to take key business priorities and determine how they come to life in our different ecosystem assets. They will be tasked with identifying opportunities to streamline and bring consistency to consumer experiences , as well as ensuring journey continuity to other assets in the ecosystem. The incumbent will have the ability to think big picture strategy but also drive hands on execution.
This role is pivotal in shaping Pfizer's next-generation consumer ecosystem , one that unites brand purpose, human-centered design , and technological innovation to deliver meaningful health impact for millions of consumers worldwide.
Role & Responsibilities:

• Support the global strategy and transformation of Pfizer's consumer digital ecosystem , reimagining Pfizer's online presence to deliver personalized, connected, and high-impact experiences across channels.

• Establish clear value propositions , north stars and KPIs for each digital asset in the ecosystem to ensure a consistent and unified experience across Pfizer's portfolio of brands.

• Map key customer journeys across each ecosystem asset aligned with value propositions /north stars .

• Champion human-centered design methodologies to uncover consumer pain points and identify digital experiences to reduce frictions and achieve our business outcomes .

• Support execution of 2026 Big Bets - identifying how they come to life across the digital ecosystem.

• Stay at the forefront of digital innovatio n, monitoring emerging technologies, competitive dynamics, and healthcare trends to ensure Pfizer leads in digital health engagement.

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Qualifications:

• Experience (8+ years) in strategy, innovation, and/or customer experience positions with proven track record of success.

• Obsessed with identifying and solving for consumer pain points .

• Strong analytical prowess to conduct root cause analyses to solve the right problem (i.e., solve the cause, not the symptom) .

• Deep expertise in journey mapping and human-centered design .

• Passion for staying connected to external trends and emerging technologies .

• Demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization .

• Role model for the PFE Values (Courage, Excellence, Equity, Joy) .

• Strong writing, presenting, and influencing skills .

• Discretion and trustworthiness in dealing with confidential information .

• Bachelors Degree required.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information:
Last Date to Apply: January 12, 2026
Work Location Assignment: Hybrid
#LI-PFE
The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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