Consumer Data Strategy Manager - Digital

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Consumer Data Manager is responsible for leading the evolution of our audience strategy, data governance, and consumer insights approach. This dual-branded position plays a critical role in linking our consumer data to our marketing, analytics, and other teams across the company to ensure organizational goals are met.

As a highly collaborative data strategy manager, you’ll partner with channel owners, data analysts, and technology teams to define and refine segmentation strategies, manage customer data integrity, and activate actionable insights. You’ll be the link between our data and other business units, ensuring the right information reaches the right stakeholders. This role requires technical fluency in CRM/data platforms, as well as a consumer journey mindset, ensuring we’re reaching and delivering the right message to an appropriate audience.  

ESSENTIAL FUNCTIONS:

• Define and execute data segmentation strategies in partnership with channel owners, including suppression logic, lookalike modeling, and winback efforts to drive prospecting, retargeting, and re-engagement through personalized, insight-driven marketing strategies
• Identify high-value audiences using behavioral, transactional, demographic, and engagement data to improve marketing performance and personalization effectiveness
• Implement and maintain measurement frameworks, tools, and technologies to evaluate audience strategies at scale, enabling structured testing and continuous improvement
• Analyze audience and campaign performance to refine segmentation strategies and inform data-driven targeting enhancements
• Implement and uphold marketing data governance standards, including hygiene, enrichment, deduplication, and privacy compliance (e.g., GDPR, CCPA)
• Collaborate with Digital, Data & Analytics, and IT partners to ensure data integrity and enable effective activation across marketing platforms
• Serve as a product-owner for evaluating and enhancing marketing technology platforms (e.g., CEPs, CRMs, ESPs) to support automation, personalization, and scalable audience execution
• Design and deliver actionable audience insights reports to guide creative, content, and channel strategies
• Partner with IT and Data Governance teams to support Master Data Management (MDM) initiatives, ensuring consistent and accurate customer records across systems.

COMPETENCIES:

• Demonstrates the ability to connect data strategy to business goals, customer lifecycle stages, and marketing priorities
• Possesses an aptitude to interpret data from multiple sources and apply insights to audience planning and campaign targeting
• Displays a proven track record of working cross-functionally to align data, tools, and teams around shared goals
• Holds high standards for brand accuracy, governance, and compliances
• Demonstrates the ability to identify gaps and opportunities within existing frameworks and propose innovative solutions
• Possesses the ability to articulate complex ideas simply and persuasively, engaging both creative and analytical audiences
• Ability to manage multiple priorities and timelines with clarity, structure, and attention to executional detail
• Thrives in a fast-paced environment and proactively solves problems when priorities shift

DESIRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field
• 3-5 years of experience CRM, audience strategy, email marketing, digital marketing, or data-driven marketing roles
• Practical expertise in marketing technology platforms (e.g., CDPs, CRMs, ESPs)
• Experience with SQL/Python and identity resolution & data matching preferred

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!