Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions, while offering them creative freedom, ownership, and a direct connection to their audiences.
As Substack’s Consumer Communications Manager, you will help bring creator stories to life, support events and brand moments, and strengthen our presence across consumer media. This role is a great fit for someone who enjoys hands-on work, thrives in fast-paced environments, and builds positive, thoughtful relationships with creators, press, and internal partners. This position will join the Communications team and report directly to the Communications Lead.
Core Responsibilities:
Support creator announcements, launches, and cultural moments across earned, social, and editorial channels.
Develop press materials and support interviews, events, and press moments by preparing spokespeople, coordinating logistics, and pitching select opportunities.
Surface timely opportunities to highlight writers and creators in priority categories while developing longer lead storylines.
Partner with the communications, editorial, partnerships, and events teams to elevate the Substack brand and introduce the platform to new audiences.
Maintain organized internal trackers to keep teams aligned on launches, events, and press opportunities, and share relevant consumer communications updates and insights across the company.
About You:
4-6 years of experience in PR or Communications.
Excellent written, verbal, and diplomatic skills, with sharp attention to detail.
Strong media relations experience with a network across consumer outlets, and comfort pitching and shaping stories with journalists and producers.
Curiosity about cultural and media trends, and comfort working with data to develop stronger, more compelling narratives.
Strong organizational skills, with the ability to manage multiple projects under tight deadlines.
A resourceful and adaptable mindset, capable of executing projects independently while collaborating effectively with teams.
Willing to collaborate with any writer or creator on the platform regardless of their views.
Ambitious self-starter, open-minded, with a high sense of initiative and urgency.
Based in the New York City area.
Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation salary range for this role is $115,000-$130,000. Multiple factors, including candidate experience and expertise, determine final offer amounts and may vary from the amounts listed above.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.
Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking here.
What We Do
Substack lets writers connect with their audience on their own terms and earn money doing it. We make it simple for writers to publish to an email list that they own, get discovered on the web, and charge for subscriptions.
More than 500,000 people pay to subscribe to writers across the Substack network, and the top writers make millions of dollars a year. Substack’s model depends on the success of writers using Substack – we only make money when they do.
“Substack makes it dead simple to start a newsletter and get paid for it.” – Judd Legum, author of Popular Information
"Substack gives me a way to connect with my audience on my own terms.” – Lyz Lenz, author of God Land and Men Yell At Me
Make something that matters
Great writing is valuable. It respects readers' time, their intelligence, and their trust. It helps us make sense of and change the culture we live in. At Substack, we're building a business model that enables great writing to thrive. Learn more about our opportunity and mission.
We are a small but growing team, and there is more to build than we could ever imagine. That’s why we need you.
We aim to take pragmatic approaches to problem solving while shipping high-quality products that allow the writing on Substack to take the spotlight.
Every person at the company participates in customer support. We do this to build empathy with our users and enable us to build better products.
We believe that a diverse team will help us build a product that best serves the needs of a wildly diverse ecosystem of writers. So whatever your background or perspective, we’d welcome your input to help build the best possible version of Substack.
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