Consumer Business Manager

About the Role 

We are seeking a dynamic and entrepreneurial leader to spearhead the development and growth of our gaming business unit. This role is end-to-end: from defining strategy to leading execution, owning revenue and user KPIs, and managing a cross-functional team. The ideal candidate thrives in fast-paced environments and brings a strong blend of business acumen, strategic thinking, executional excellence, and leadership. 

Key Responsibilities 

Strategy & Leadership 

• Own the vision, strategy, and roadmap for the gaming business unit. 

• Lead and manage a cross-functional team across marketing, partnerships, operations, product, and support. 

• Define business KPIs and lead the team to exceed them. 

Partnerships & Business Development 

• Identify, negotiate, and manage partnerships with gaming studios, publishers, IP owners, esports teams, influencers, and relevant platforms. 

• Build scalable partner programs for monetization, distribution, and co-marketing. 

Marketing & Promotions 

• Craft and oversee end-to-end marketing strategies, including user acquisition, in-game promotions, loyalty programs, and influencer campaigns. 

• Coordinate go-to-market plans for new launches, product integrations, and major events (e.g., esports tournaments, seasonal promos). 

Operations & Execution 

• Lead day-to-day operations, ensuring seamless delivery across product features, campaigns, and user support. 

• Work closely with product and engineering teams to shape in-app gaming experiences or integrations. 

• Build and optimize internal processes to scale the unit efficiently. 

Stakeholder Management 

• Collaborate cross-functionally with Finance, Legal, Data, Product, and Tech to support the business unit’s needs. 

• Present regular updates to executive leadership and influence cross-company alignment. 

Must-Have Qualifications 

• 7–10+ years of relevant experience in business management, strategy, or product/marketing leadership roles. 

• Proven experience in the gaming industry (e.g., gaming publisher/platform, esports, mobile games, game monetization). 

• Strong track record of managing teams and owning P&L or key business KPIs. 

• Deep understanding of the gaming ecosystem, user behavior, trends, and monetization models (e.g., IAP, ad revenue, subscriptions). 

• Excellent leadership and cross-functional collaboration skills. 

• Strong analytical and decision-making abilities; comfortable with data and KPIs. 

• Entrepreneurial, bias to action, and able to operate both strategically and tactically.