Consumer Brand Specialist

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.

As a Guru you will be accountable for:

• Responsible for executing large-scale brand campaigns of Batdongsan.com.vn and leading brand partnership or new marketing experiment projects (Partnership, Co-branding, Barter, Field Activation, etc.).
• Ensure creative effectiveness, message consistency, and maximum communication impact across all channels while expanding brand reach and engagement with target users.
• Key Responsibilities

1. Creative & IMC Execution

• Collaborate with the internal Creative Studio team, agencies, and production partners to execute all creative deliverables such as Key Visuals, TVCs, social assets, digital banners, and OOH.
• Develop detailed integrated marketing communication (IMC) plans, coordinating between internal channels (Performance, Social, LCM, Internal Comms) and external partners (OOH, PR, Media, Tiktok, etc.).
• Ensure creativity, brand consistency, and output quality in accordance with Brand Guidelines.
• Manage campaign timelines, budgets, and performance across individual channels as well as the overall campaign.

2. Partnership Development & Experiment Projects

• Plan and implement brand partnership activities with strategic partners such as other brands, businesses, communities, and universities.
• Initiate and execute new marketing experiment projects (co-branding, barter, on-ground activation, etc.) to enhance brand awareness and affinity.
• Monitor results, draw learnings, and propose new directions to optimize effectiveness and cost efficiency.

3. Campaign Management & Evaluation

• Track, consolidate, and evaluate campaign performance through brand and media metrics.
• Coordinate Brand Health Check, Consumer Survey, and Post-Campaign Review to gain user insights and apply learnings to future optimization.

4. Cross-Function Collaboration

• Work closely with cross-functional teams to ensure overall alignment and efficiency.
• Connect and synchronize brand campaign activities with other initiatives to optimize resources and costs.

We're looking for someone who have:

• Minimum of 3 years of experience in Brand, Partnership, or Activation roles with proven experience in executing large-scale brand campaigns or brand collaboration projects.
• Strong understanding of IMC planning, media landscape, media booking, and creative production processes.
• Excellent communication, negotiation, and partner management skills.
• Fast, practical thinker who enjoys experimenting and measuring outcomes.
• Strong multitasking skills and ability to collaborate effectively with cross-functional teams.
• Logical and systematic mindset with clear brand image orientation, attention to detail, and results-driven approach.
• Possess a “can-do” spirit, good self-management, persistence, and resilience toward goals.
• Formally trained in Marketing, Communications, or Journalism with strong strategic marketing thinking and content direction aligned with brand objectives.
• Experience or practical understanding of the real estate market is an advantage.

Our commitment to you:

• Hybrid flexible working that focuses on outcomes over hours.

• Holistic rewards package covering your financial, physical & mental health.

• Multi-directional career development across all levels.

• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.