Consumer Brand Manager

Job Description

Consumer Brand Manager

Salary Range: $90,000 - $95,000, commensurate with experience

This position is onsite, full-time, located at our Corporate Headquarters in the Fulton Market area of Chicago, IL

Corporate Headquarters Address:

215 N. Peoria Street

Chicago, IL 60607

Summary

The Brand Manager of Consumer Channel leads marketing strategies that support practice growth, drive patient demand, and increase revenue targets in the medical aesthetics space. With a strong focus on digital and social campaigns, this role delivers targeted programs and tools that enhance treatment adoption and brand visibility at the practice level. Success requires deep market insight, cross-functional collaboration, and a track record of executing impactful, patient-facing initiatives.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop and execute integrated digital marketing strategies to drive brand awareness, patient demand, and consumable revenue across the medical aesthetics portfolio.
• Lead the planning and execution of patient-facing digital campaigns, including social media, email, paid media, SEO/SEM, and influencer partnerships, to support product adoption and practice growth.
• Develop quarterly and annual brand marketing plans that align with business goals, revenue targets, and product priorities.
• Manage and optimize social media presence across platforms to build brand equity, engage practices, and educate patients on treatments and technology.
• Collaborate with the Brand Director and Marketing Operations Manager to develop marketing automation workflows that support lead nurturing, patient conversion, and consumable utilization.
• Analyze digital and social performance metrics to optimize campaigns and meet key performance indicators (KPIs) such as impressions, engagement, and treatment demand.
• Partner with post-sales teams to align messaging and provide digital toolkits, social assets, and practice-ready campaigns that drive in-office success.
• Collaborate with product, clinical, and regulatory teams to ensure content accuracy, compliance, and alignment with treatment protocols.
• Gather insights from providers and key stakeholders to refine digital strategies and enhance campaign effectiveness continuously.
• Manage digital marketing budgets, prioritizing scalable, high-ROI initiatives that support both brand visibility and practice success.

Skills Required

• Proven ability to plan and execute integrated digital campaigns across social media, , paid media, SEO/SEM, and influencer channels.
• Strong understanding of platform-specific content strategies, engagement tactics, and performance analytics across Instagram, TikTok, Facebook, and emerging channels.
• Experience building and managing consumer brands, with a clear understanding of positioning, storytelling, and brand consistency across all touchpoints.
• Ability to translate aesthetic consumer trends and behavior into actionable marketing strategies that drive demand and brand loyalty.
• Skilled in creating or guiding the creation of compelling, on-brand content for digital, social, and practice use.
• Strong project management skills to lead end-to-end marketing initiatives, from concept through execution and analysis.
• Proficient in using digital tools and platforms (e.g., Google Analytics, Meta Ads Manager, HubSpot, etc.) to track KPIs and optimize performance.
• Experience developing consumer-facing campaigns, toolkits, and resources to drive patient traffic and treatment adoption at the practice level.
• Ability to work closely with cross-functional teams to align strategy and ensure brand integrity.
• Capable of managing marketing budgets, prioritizing high-ROI programs, and optimizing resource allocation.

Education and Experience Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5-7 years of experience in brand management, preferably within the beauty or consumer-packaged goods sectors.
• Proven experience in team management.
• Proven experience in digital marketing, with hands-on expertise in email campaigns, SEO/SEM, social media, paid media, and influencer marketing.
• Strong track record of driving brand growth and achieving measurable marketing goals, with experience tracking ROI and optimizing marketing campaigns.
• Proven track record of originating innovative ideas and executing them to a high standard to meet business goals.

Supervisory Responsibility

This position has no direct reports but assists in mentoring peers and other departments as needed.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Travel

This position requires at least 30% travel for business purposes, including some weekends.

Work Authorization

Documentation showing eligibility to work in the United States will be required.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Alma, Inc. is Equal Opportunity Employment:

We're proud to be an equal opportunity employer and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status.

E-Verification:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.