Company Description
WHAT YOU’LL DO
As Connection Planner Coordinator for Region Central Europe, you play a key role in executing and implementing strategic plans that connect the H&M brand with its target audiences across the entire customer journey. You create holistic communication strategies that maximize the impact of all paid, owned and earned channels, ensuring a seamless and consistent brand experience – both online and in-store.
You will:
- Implement detailed communication and activation plans based on audience insights, customer behavior, and regional strategies.
- Align strategies with global brand guidelines and ensure consistent brand messaging across all channels and touchpoints.
- Coordinate and execute the “One Plan” activities for the region and its markets, working closely with Brand, Media, PR, Content Operations, and Omni Sales teams.
- Collaborate cross-functionally to optimize channel selection and planning across all relationship phases of the customer journey.
- Align with the global Connection Planning team to provide feedback and secure strategic consistency.
- Monitor and evaluate marketing performance through defined KPIs and regularly report on results to the Omni Sales Team and CA&M Management.
- Translate consumer insights, market trends, and data into actionable strategies that build brand awareness, engagement, and loyalty.
WHO YOU’LL WORK WITH
You’ll be part of the Customer Activation & Marketing team for Region Central Europe, driving impactful communication strategies that connect with consumers across all stages of the customer journey. Working closely with colleagues from Brand, Media, PR, Content, Omni Sales, Retail, and E-Com, your role is central to executing a holistic and customer-first experience. You also collaborate closely with the global Connection Planning team.
WHO YOU ARE
We are looking for people with…
- A university degree in Media, Marketing, Brand, Communications, or a related field.
- 5+ years of experience in marketing, media or communications planning roles.
- Strong knowledge of customer journey planning and media strategy, including paid, owned and earned channels.
- Experience in e-commerce and omni-channel marketing is highly beneficial.
- Fluency in English
- Project management experience with the ability to handle multiple workstreams and deadlines.
And people who are …
- Effective communicators with strong influencing skills and the ability to align cross-functional stakeholders.
- Attention to detail and a hands-on mindset.
- Highly collaborative and energized by teamwork and innovation.
- Analytical and data-driven with the ability to synthesize complex information.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories
- Corporate Benefits with special conditions on a wide range of products and services
- Holiday Pay
- Company Pension Scheme
- Employee Assistance Program with Lyra
JOIN US
This is a full-time position, starting as soon as possible. The role is a hybrid role, based in Hamburg or preferably in Berlin, with the expectation of working from our office for three days per week.
If you think your experience, skills and ambitions fit this position, please send your application as soon as possible but latest until 16th of April.
Due to data privacy policies, we only accept applications via our career page.
We look forward to receiving your application until April 20th!
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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