Connected Vehicle GTM Marketing Manager

Connected Vehicle GTM Marketing Manager– Software Business Unit NA

About the Role:

The Connected Vehicle Go-to-Market (GTM) Marketing Manager drives end-to-end go-to-market marketing strategy for connected vehicle software products, ensuring consistent, scalable, and customer-focused promotion across North America. Serve as the central connector between product, marketing, and brand teams to translate complex features into clear, compelling value propositions.

This role ensures that all marketing teams have seamless access to standardized, high-quality assets that communicate the benefits of connected services enabling:

• Enhanced consumer awareness and engagement
• Consistent messaging across brand channels and touchpoints
• Efficient deployment of new connected features in marketing campaigns

Key Responsibilities:

Go-to-Market (GTM) Execution

• Attends all software product GTM meetings through the lens of marketing
• Leads the execution of go-to-market marketing plans for new product launches, ensuring coordination across product, sales and support teams
• Creates impactful product positioning, messaging and promotional materials

Collaboration Across Teams

• Work directly with NA vehicle brand product and marketing teams (e.g., Chrysler, Dodge, Jeep®, Ram, Fiat® and Alfa Romeo) to understand brand-specific needs and customer engagement strategies
• Algin feature messaging and marketing campaigns with connected vehicle initiatives to ensure a unified customer value proposition across brands

Feature Asset Toolbox Development

• Curate and maintain a centralized repository of digital and marketing assets:
• Feature descriptions and technical summaries (e.g. Digital Key, Hands Free Active Driving Assist, AppMarket, Remote Operations)
• Visual and video content, such as demo clips or in-vehicle walkthroughs
• Ensure assets are formatted for multiple channels, including CRM platforms, websites, apps, digital showrooms and in-car interfaces

Multi-Channel Marketing Integration

• Ensure that feature assets are effectively deployed across all digital and traditional marketing channels, including email campaigns, social media, paid search, and website content
• Requires understanding channel-specific requirements and optimizing assets for engagement and conversion

Execution and Project Management

• Manage multiple projects, prioritize requests from brand teams, and ensure timely delivery of marketing assets

Basic Qualifications:

• Bachelor’s degree in business, Marketing, or a related field
• A minimum of 10 years experience required including a minimum of 6 years of experience in developing and executing successful automotive technology marketing campaigns
• Strong command of Microsoft Office and Google Suite, with advanced skills in PowerPoint/Slides for executive presentations and Excel/Sheets

Preferred Qualifications:

• Deep automotive product knowledge and a passion for technology