NextRoll is seeking a dynamic and experienced Connected TV Go-to-Market (GTM) Strategy Lead to drive our strategy, partnerships, and GTM efforts in the rapidly evolving Connected TV landscape. This is an instrumental role that offers an exciting opportunity to shape the future of Connected TV advertising and drive growth for the business in a dynamic, fast-paced environment. You will report to our Chief Business Officer and will be a senior individual contributor position. You will closely collaborate with the marketing, product, partnership and sales management teams in this role.
You are passionate about technology, have a deep understanding of the media landscape, and possess the ability to translate complex concepts into actionable strategies.
This role is open in Dublin, Ireland, or Remote locations.
Unsure that you check all the boxes? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.
Your charter will cover :
Product and Partnership Strategy
- Co-develop comprehensive product strategy for Connected TV offerings with the Product Management team
- Guide partnership strategy to expand our ecosystem and market reach
- Research and outline customer challenges as they embrace Connected TV as a medium
- Analyze market trends and competitive landscape to inform strategic decisions
Messaging and Positioning
- Define clear and compelling messaging for our Connected TV products
- Craft unique value propositions that resonate with target audiences
- Develop pricing and packaging strategies to maximize market penetration and revenue
Marketing and Sales Collateral
- Create high-impact marketing materials to support product launches and campaigns
- Collaborate with marketing and design teams to ensure consistent branding and messaging
Sales Enablement and Support
- Enable sales teams through training, workshops, and knowledge sharing sessions
- Provide overlay support for key sales opportunities, from prospecting to assessment
- Develop and maintain sales playbooks and best practices documentation
Skills you’ll bring:
- 7+ years of experience in GTM strategy, product management, or similar roles
- Strong understanding of the Connected TV ecosystem and advertising landscape
- Excellent analytical and strategic thinking skills
- Proven track record in developing successful product strategies and go-to-market plans
- Outstanding communication and presentation skills
- Ability to work cross-functionally and influence stakeholders at all levels
- Experience in digital advertising, programmatic platforms, or ad tech
- Strong project management and organizational skills
- Data-driven approach to decision-making and strategy development
EMEA Benefits and Perks:
- Great salary, equity, and fully covered medical
- One month of paid time off and work/life balance
- Up to 6 months of paid family leave
- Join a community of fellow Rollers as a member of one of our Employee Resource Groups
- Ample opportunities to volunteer with local organizations with NextRoll Gives Back
- For additional benefits not mentioned, visit our Careers page
About NextRoll:
NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.
We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact [email protected].
What We Do
Next Street is a mission driven firm that mobilizes capital, customers, and capabilities to small businesses and entrepreneurs that have been systemically held back. We work with foundations, government, corporations, and CDFIs for a better future for small business.
Next Street works in three ways: advisory services, capital enablement, and program delivery. Our advisory practice drives seismic change through small business ecosystem assessments, strategies, and coordination. Our capital practice connects impact-oriented investors with highly impactful investment opportunities for small businesses and communities across the US. Our programs team equips entrepreneurs and small business owners with the advice, knowledge and resources they need to survive and thrive.
Our work is anchored in the belief that small businesses are the are drivers of economic and community development and the engines of inclusive growth. We believe that when we elevate small businesses, we help individuals, families, and neighborhoods reach their potential. We believe that when we empower entrepreneurs and small business owners that have faced disproportionate barriers, we break down barriers to accelerate a more just economy.
Next Street is an anti-racist and anti-bias firm.
