What you’ll do:
- Directly manage Concierge Specialists team and own the metrics to deliver on white-glove driven growth
- Build coaching frameworks, QA scorecards, and career paths that balance clinical empathy with enrollment goals.
- Set voice-and-tone guidelines for email, SMS, chat, and phone outreach.
- Write/approve high-impact scripts that feel personal yet scale to tens of thousands of members - adjusting for client and industry nuance.
- Partner with the Head of Product & Growth and our AI team to translate hospitality playbooks into prompts, guardrails, and escalation logic.
- Validate AI outputs, conduct live A/B tests, and define success metrics for the AI agent.
- Map and iterate outreach flows (initial invite → nurture → expedited VIP enrollment → ongoing support/referrals).
- Ensure excluded or plateauing members receive white-glove hand-offs to in-person MSK specialists or other employer benefits.
- Own funnel KPIs: connection, conversion, enrollment, and downstream clinical / member satisfaction outcomes.
- Convert insights into weekly readouts and cross-functional action plans.
- Model surprise-and-delight problem-solving (e.g., coordinating social-support resources for a homeless member).
- Evangelize these standards across Ops, Product, Clinical, and Client Success.
What we're looking for :
- Hospitality-first leadership :5-8 yrs managing high-touch service, CX, or patient-engagement teams that blend heart with hard metrics
- Lifecycle & growth marketing : Proven success scaling 1:1 outreach programs to >10k contacts/month; fluent in segmentation, testing, and funnel analytics.
- AI-enabled CX : Hands-on experience shaping conversational AI/IVR/chatbots—or deep curiosity plus a track record collaborating with product & ML teams.
- Operational rigor: You create SOPs, dashboards, and continuous-improvement loops that survive rapid startup growth.
- Data-driven storytelling: You translate messy data into clear decisions for executives and frontline staff.
- Creative empathy : Track record of solving non-clinical barriers (transport, social services, language) to unlock care access.
Ideal candidate:
- 5-8 yrs relevant experience.
- Background in digital health, luxury hospitality, or direct to consumer services.
- Skilled in tools like Iterable/Braze, Zendesk, CRM, and BI dashboards (Looker, Tableau).
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What We Do
SWORD Health is the world’s fastest growing virtual musculoskeletal (MSK) care provider, on a mission to free two billion people from chronic and post-surgical pain. The company’s clinical-grade virtual therapy platform pairs expert physical therapists with FDA-listed wearable technology to deliver a personalized treatment plan that is more effective, easier and less expensive than traditional physical therapy. SWORD Health believes in the power of people to recover at home, without resorting to imaging, surgeries or opioids. Since launching in 2015, SWORD Health has worked with insurers, health systems and employers in the U.S, Europe and Australia to make quality physical therapy more accessible to everyone.






