About the company
ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape – without ever leaving town. If you’re moved to contribute to our vision, we’d love your help.
Our growing team of innovative tech and hospitality experts has partnered with over 1,900 leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. We’ve connected over 5 million people with relaxation and luxury in their own neighborhoods, making rest more mindful, togetherness more meaningful, and escape more accessible. Fresh of a Series B $30M raise, co-led by Declaration Partners and 14W with additional investment from previous investor Charles River Ventures, and new investors Endeavor, Jessica Alba, Adam Grant and others, ResortPass is at the beginning of creating a new category of hospitality.
We’re looking for a strategic, culture-savvy, and community-obsessed Senior Manager, Community & Social Media to own and elevate our organic presence across Instagram, TikTok, and emerging platforms. In this highly visible, cross-functional role, you’ll drive the strategy and execution of ResortPass’s social channels while leading community development initiatives that grow brand love, deepen engagement, and reinforce our position as a category pioneer in leisure and local escapism. You will play a key role in shaping our brand’s storytelling across our social and community channels.
We are looking for someone who is located in or near the NYC area, as this role will be in person at our NYC headquarters. The base salary for this role will range from 110,000 - 120,000 per year, plus equity, commensurate with experience.
Social Media Strategy & Execution
- Own the social media strategy across platforms, with a focus on Instagram and TikTok
- Lead 2-week content planning and execution cycles that align with brand and/or campaign messaging
- Partner with broader marketing team to coordinate messaging and alignment across channels (Lifecycle Team, B2B)
- Source, edit, and publish captivating photo and video content that reflects our brand identity and messaging
- Monitor and adapt to emerging trends to maintain cultural relevancy
- Oversee platform growth and performance metrics that support larger brand KPIs.
- Present weekly (async via slack) and monthly (cross-functional meeting) performance recaps with key insights, learnings, and optimization recommendations.
Community Management & Engagement:
- Respond to comments, DMs, and tagged posts in a timely and engaging manner, ensuring all interactions reflect the ResortPass brand voice.
- Monitor and engage with relevant conversations in the travel, wellness, and leisure space, responding to trending topics and viral moments. Actively comment on partner, influencer, and industry-related content to expand brand reach and awareness.
- Ensure customer inquiries are directed appropriately to our CX team.
- Source UGC across our social channels to be amplified across other owned channels such as paid social and email.
- Build relationships with our most engaged followers, influencers, and brand advocates to foster a loyal and passionate community.
- Monitor sentiment and community insights to inform content and positioning.
Strategic Oversight & Leadership:
- Own and evolve the community and social playbook in partnership with the Director of Integrated & Brand Marketing
- Identify opportunities to scale brand storytelling across new channels or formats
- Guide junior team members and/or contractors supporting engagement or content development
- Stay ahead of shifts in social algorithms, user behavior, and competitive landscape
Preferred Tools & Platform Experience:
- Aspire, DashSocial (Formerly DashHudson) and Canva
We encourage candidates to apply even if they don’t have 100% of the below qualifications. We believe in a holistic approach when evaluating talent for our team and post new roles often, so even if this role isn’t quite right, we want to meet you!
- 5+ years of experience leading social media strategy and execution for consumer-facing brands
- Deep understanding of audience behavior, with the ability to create content that resonates, inspires engagement, and drives conversions
- Track record of building and nurturing highly engaged communities, growing follower count and increasing meaningful interactions
- You're a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees.
- Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
- Stock Option Plan — We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together.
- 401k plan — Save for your future with a 401k plan offering.
- Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
- Paid maternity leave
- Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.
ResortPass Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ResortPass and has not been reviewed or approved by ResortPass.
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Fair & Transparent Compensation — Pay is considered competitive for many technical and leadership roles, and base compensation is described as respectable across levels. Feedback suggests salaries vary by seniority with higher ranges for advanced roles, supporting perceptions of fair market pay.
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Healthcare Strength — Employees are provided comprehensive health, dental, and vision insurance as part of the total rewards package. This breadth of core coverage is positioned as a meaningful element of the offering.
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Leave & Time Off Breadth — Unlimited PTO and paid holidays are included, giving flexibility and time-off breadth beyond standard policies. Feedback suggests this time-off structure enhances the perceived value of the package.
ResortPass Insights
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What We Do
A luxurious vacation used to mean traveling far away. With ResortPass, you can escape without leaving town. We make it possible to enjoy day access to luxury hotel amenities — from crystalline pools and private beaches to deluxe spas, top fitness centers, and more — at leading hotels right in your own neighborhood. ResortPass partners with over 2,000 world-class hotels and resorts, including Ritz-Carlton, Four Seasons, Westin, and Fairmont. Since our founding in 2016, we’ve connected more than 5 million locals and travelers to premium resort experiences — making rest more mindful, togetherness more meaningful, and escape more accessible by bringing luxury into everyday life. In November 2022, we raised a $40M Series B to continue expanding our marketplace and reimagine the way people access hospitality.
Why Work With Us
ResortPass makes luxury hotel amenities accessible without an overnight stay, partnering with 2,000+ top hotels like Ritz-Carlton and Four Seasons. Backed by $40M Series B funding, we’re scaling fast and shaping how people experience travel, leisure, and connection.
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