The Role
Lead and manage the Community Team's Business Development Officers to drive revenue and non-interest income through strategic sales planning, pipeline management, community partnerships, CRM-driven coaching, recruiting and development, and active community engagement to meet organizational growth targets.
Summary Generated by Built In
SUMMARY/OBJECTIVE:
The Community Sales Manager is a leadership role responsible for driving business development across the Community Team. This individual will lead and manage all Business Development Officers, establish strategic sales direction, and serve as an active ambassador within the communities the bank serves. This role is instrumental in growing revenue streams, including non-interest income through community engagement, external partnerships, and a disciplined sales management approach to support our PEAK values and develop net new business.
ESSENTIAL FUNCTIONS:
The annual base salary range for the VP, Community Sales Manager is $135,000 - $145,000 per year.
The Community Sales Manager is a leadership role responsible for driving business development across the Community Team. This individual will lead and manage all Business Development Officers, establish strategic sales direction, and serve as an active ambassador within the communities the bank serves. This role is instrumental in growing revenue streams, including non-interest income through community engagement, external partnerships, and a disciplined sales management approach to support our PEAK values and develop net new business.
ESSENTIAL FUNCTIONS:
- Directly manage and mentor all Business Development Officers (BDOs) on the community team, fostering a high-performance sales culture.
- Conduct structured weekly sales meetings to review pipeline activity, address obstacles, and reinforce best practices.
- Lead monthly sales reviews with the Head of Community Banking, presenting performance data, strategic updates, and forward-looking projections.
- Set individual and team performance goals aligned with organizational growth targets and hold team members accountable to results.
- Recruit, onboard, and develop BDO talent to ensure the team is equipped to execute against business objectives.
- Develop, own, and execute comprehensive business plans and sales strategies for the community team on an annual and rolling basis.
- Identify, prioritize, and pursue targeted verticals and market segments with the highest growth potential.
- Build and maintain a robust pipeline of community partnerships, organizational relationships, and prospective clients.
- Continuously assess competitive landscape and market trends to refine positioning and identify new opportunities.
- Ensure all Business Development Officers consistently and accurately log outreach activity, contacts, and opportunities within the CRM system.
- Leverage CRM data and sales analytics to coach individual team members and drive continuous improvement.
- Hold and maintain leadership roles within key community organizations, including chambers of commerce, local non-profits, civic associations and industry groups.
- Ensure all BDOs are similarly engaged and visible in their respective markets, with active involvement in community leadership.
- Bachelor’s degree in Business or Finance preferred but not required.
- Minimum of 10 years of experience in a sales role, with demonstrated success in meeting or exceeding revenue targets.
- Exceptional interpersonal and relationship-building skills with the ability to engage and influence at all levels.
- Strong strategic thinking and analytical capabilities; comfortable translating data into actionable plans.
- Proficiency with CRM platforms and sales reporting tools; experience establishing CRM governance and standards.
- Excellent written and verbal communication skills, including executive-level presentation ability.
- Self-motivated with a high degree of initiative and the ability to thrive in a dynamic, fast paced environment.
- Deep understanding of community needs, local markets, and the role of community organizations in business development.
- Minimum of 5 years experience in sales management or team leadership capacity
The annual base salary range for the VP, Community Sales Manager is $135,000 - $145,000 per year.
Skills Required
- Minimum of 10 years of experience in a sales role with demonstrated success meeting/exceeding revenue targets.
- Minimum of 5 years experience in sales management or team leadership capacity.
- Proficiency with CRM platforms and sales reporting tools; experience establishing CRM governance and standards.
- Exceptional interpersonal and relationship-building skills with the ability to engage and influence at all levels.
- Strong strategic thinking and analytical capabilities; comfortable translating data into actionable plans.
- Excellent written and verbal communication skills, including executive-level presentation ability.
- Self-motivated with a high degree of initiative and ability to thrive in a dynamic, fast-paced environment.
- Deep understanding of community needs, local markets, and the role of community organizations in business development.
- Bachelor's degree in Business or Finance.
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The Company
What We Do
Since 1960, Northern Bank has been the banking partner of choice for businesses and consumers throughout New England. We take an entrepreneurial, commonsense approach to providing a complete line of banking solutions. We are deeply invested in the communities we serve and passionately committed to helping you, our customers, grow. Thanks to the unwavering dedication of our team and the loyalty of our customers, we have been named the #1 performing Community Bank in New England for seven straight years and #1 in the United States in 2015. Northern Bank provides businesses and individuals with deposit and cash management services, commercial and franchise financing, residential mortgages, and wealth management services. We currently operate 12 branches in the Greater Boston market. For more information, contact us at 800-273-6908 or visit www.nbtc.com. Member FDIC | Equal Housing Lender. http://facebook.com/northernbankma http://twitter.com/northernbankma Social Media Guidelines: https://www.nbtc.com/customer-service/FAQs/what-are-our-social-media-guidelines-610
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