Community Marketing Manager (1270)

Community Marketing Manager | Ripple Fiber 

We are looking for a Community Marketing Manager to join our growing team. 

About Ripple Fiber 

At Ripple Fiber, we deliver more than high-speed internet. We’re creating a ripple effect by producing opportunities and brighter futures for the residents of the communities we serve. Join America’s most innovative, industry-leading fiber internet company, and help shape the future. 

We believe the biggest wave starts as a ripple. 

About our culture 

We are a dynamic, fast-growing, and innovative company driven by ambitious self-starters with entrepreneurial mindsets. Our fast-paced environment fosters creativity, collaboration, and initiative. We are people-centric, placing strong emphasis on employee experience, career growth, and professional development. 

About the role 

• The Community Marketing Manager is the face of Ripple Fiber in the neighborhoods we serve.  You are a talker, a doer and a change maker who can read a room and respond to the challenge in front of you.  
• Your job is simple: show up, build trust, and help people understand why Ripple Fiber is better internet. 
• You will spend most of your time in the community. You will talk with residents, local chambers, and business owners. You will attend events. You will answer questions. You will make sure people know what Ripple Fiber is bringing to their town. 
• A great Community Marketing Manager knows the brand, knows the product, and knows the community. 
• Manage the brand expansion efforts on the local level for a new High Speed Internet Provider 
• Connective Tissue. Coordinate with Government Affairs. Sales, Operations and Construction in each market to serve as the focal point of contact between the brand and consumer serving to educate the community about the brand’s functionality and benefits. 
• Utilize your market knowledge and implement key strategies to create an engaging, positive, and educational experience around the brand to influence the target market, remove hesitancy and build confidence.  

You live at the intersection of Sales + Marketing. 

What You Will Do: A day, a week, a month in the life 

Key Expectations 

Community Marketing Managers should expect to: 

• Spend 60–70% of their time in the field. This will include local market travel around our build areas and future build areas.  
• Attend local events each month.  Whether setting up a Ripple Fiber branded tent a table at a farmers market, local neighborhood park or conducting brand educational sessions at community meetings.  
• Build active relationships with key community groups. From Chambers of Commerce, local Homeowners Associations, influential people in the market, the market will associate your name and face with Ripple Fiber.  
• Help generate local awareness and sales leads.  Coordinate with sales, construction and operations teams on the best places and times to activate brand and generate brand excitement.  
• Serve as a trusted local representative of Ripple Fiber.  As a steward of the brand in your local market, you will invite people to care and get excited about the improvements Ripple Fiber is bringing to their neighborhood.  

1) Be the Local Face of Ripple Fiber 

You represent Ripple Fiber in the market every day. 

You will: 

• Attend community events, festivals, and town gatherings 
• Speak at HOA meetings, chamber events, and civic groups 
• Visit local businesses groups and neighborhood groups to introduce Ripple Fiber 
• Build relationships with schools, youth groups, and nonprofits 
• Partner with chambers of commerce and local market event organizers 
• Speak about our local build plans with support from construction teams

People should start to recognize you as the “Ripple Fiber person” in town. 

2) Tell the Ripple Fiber Story 

You must know the brand and the product. 

You will: 

• Explain why fiber internet is better than cable 
• Share our value: fast, reliable internet with clear pricing 
• Speak about our build plans and when service will arrive 
• Explain our plans, pricing, and promotions in simple terms 

You must stay current on: 

• Construction timelines 
• Service availability 
• Products and pricing 
• Promotions and offers 

When someone asks a question, you should have the answer. 

3) Run Local Events 

Events are one of the best ways to meet customers. 

You will: 

• Plan and attend local events 
• Set up booths, tents, and brand displays 
• Manage swag, handouts, and lead capture 
• Work with local vendors and event organizers 
• Represent Ripple Fiber in a friendly and professional way 

A good event should create excitement and leads. 

4) Build Community Partnerships 

Strong partnerships help us grow faster. 

You will build relationships with: 

• Chambers of commerce 
• Local businesses 
• Schools and high schools 
• Youth sports leagues 
• Civic organizations 
• HOAs and neighborhood groups 

You will also look for: 

• Sponsorship opportunities 
• Community programs 
• Events where Ripple Fiber should show up 

Our goal is simple: be a company the community knows and trusts. 

5) Protect the Brand 

You are a brand ambassador. 

You will: 

• Speak about Ripple Fiber clearly and accurately 
• Follow brand standards and messaging 
• Represent the company with energy and professionalism 
• Share feedback from the community with the marketing team 

You are both the voice to the community and the voice from the community. 

Success Metrics:  

What Great Looks Like 

A great Community Marketing Manager: 

• Understands relationship building and reciprocity, gets people to care about Ripple Fiber 
• Knows everyone in town within a few months 
• Gets invited to speak at local meetings and events 
• Builds strong relationships with chambers and community leaders 
• Brings new partnership ideas to the marketing team 
• Helps drive awareness, leads, and sales in the market 

People in the community should say: 

"Call the Ripple Fiber person. They’ll know." 

Skills That Matter 

We are looking for people who: 

• Love meeting new people 
• Are comfortable speaking in front of groups 
• Communicate clearly and simply 
• Stay organized and manage events well 
• Represent the brand with energy and enthusiasm 
• Pay attention to details and follow brand standards 

You should also be comfortable working nights and weekends when events happen. 

Experience That Helps 

Helpful background includes: 

• Community engagement or outreach 
• Event marketing or field marketing 
• Sales or brand ambassador work 
• Chamber or nonprofit involvement 
• Telecommunications or technology knowledge 

Local knowledge and relationships are a big plus. 

Planning 

• Works with Director of Marketing Activation to create and execute local market strategy: 
• Identifies areas of opportunity, outreach, and partnership within markets  
• Executes local market initiatives, strategy, and meeting opportunities 
• Builds weekly/monthly activation calendars with a mix of events, opportunistic educational meetups, and appearances that make sense for the brand 
• Works within budget to maximize dollars 

Communication / Reporting 

• Provides feedback to the Director of Marketing Activation and Brand on team and local market progress, challenges & opportunities 
• Submits performance summaries, measurement, and provide recaps of activation, including picture and video content to be used by social media team and internal presentations to leadership 
• Communicate any needs to the Director of Marketing Activation regarding print materials, assets, clothing, tools and inventory 
• Social media steward.  No need to create the posts, but help and share content in your network 

Core Requirements 

• Openness to adapt and shift direction as market needs change 
• Experience in planning / coordinating events  
• Experience in a management position 
• Ability to manage a budget  
• Experience and understanding of consumer promotions and field events 
• Knowledge of the local markets, local current events, and surrounding areas 
• Flexibility to work days, nights, weekends, and holidays as needed 
• Ability to lift 35-50 lbs., load, set up, execute and tear down promotional items multiple times daily 
• Must be proficient in MS office: Microsoft word, excel, power point
• Strong networking and relationship building skills, ability to interact with anyone at anytime 
• Ability to multitask and prioritize responsibilities  
• Resourcefulness to improvise and creatively solve problems 
• Enjoy face-to-face contact with consumers 

We empower a “figure it out attitude.”  

IMPACT- Why This Role Matters 

• Fiber internet changes a community. 
• It helps students learn, businesses grow, and families stay connected. 
• The Community Marketing Manager helps people understand that change and feel good about it. 
• You are not just promoting internet service but a lifestyle.  
• You are helping bring something better to the community. 

Cheerleader across departments and across the community for Ripple Fiber.  

We offer competitive pay, comprehensive health benefits, 401(k) with company match, and a supportive work environment where innovation and teamwork thrive. If you’re passionate about making a difference and being part of a community-focused company, Ripple Fiber is the place for you. 

Ripple Fiber is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Ripple Fiber is committed to providing veteran employment opportunities to our service men and women.